斯坦福商学院
美国加利福尼亚州
依托斯坦福大学，以培养创新领袖为使命，毗邻硅谷，创业氛围浓厚，口号“改造人生、组织与世界”在创业、创新等商科教育方面成果显著 。
研究动态
AbstractThis research examines how the movements an interface requires of a consumer—that is, its “kinesthetic properties”—can alter what a consumer attends to when responding and in turn change the response itself. We compare the kinesthetic properties of two ubiquitous scale formats: slider and radio-button scales. Six studies (plus four in the web appendix) show dragging a slider (vs. clicking a radio button) elicits responses that are closer