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作者：Seymour, Mike; Tan, Barney; Li, Yangting
作者单位：University of Sydney; University of New South Wales Sydney; University of London; London School Economics & Political Science
摘要：We conceptualize the emergent use of artificial intelligence to craft immersive cross-cultural experiences in media and entertainment (M&E). The class of problems that we are looking to address is the creation and maintenance of an immersive experience with presence when an M&E organization is transposing a visual entertainment product across languages and cultural contexts. We conducted an action design research study using neural facial reenactment (NFR) technology to visually adapt foreign ...
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作者：Puthineedi, Venu; Jha, Ashish Kumar
作者单位：Trinity College Dublin
摘要：Social media platforms expose users to an overwhelming volume of novel and often unverified information, shaping opinions that influence behavior both online and offline. The formation of initial opinions in such environments is critical, as these early impressions guide subsequent information processing, decision making, and belief systems. Drawing on cognitive psychology and information systems theories, this research examines how cognitive mechanisms and digital identity factors influence o...
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作者：Shan, Guohou; Qiu, Liangfei
作者单位：Northeastern University; State University System of Florida; University of Florida
摘要：Voluntary knowledge contribution on online platforms holds significant value for users, platforms, and firms. Rapid advancements in generative artificial intelligence (AI) techniques have facilitated the automatic generation of knowledge on question-andanswer (Q&A) platforms. However, the impact of generative AI on users' voluntary knowledge contributions remains an empirical question. On the one hand, users may learn from generative AI, improving their answers by providing more organized and ...
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作者：Sun, Tianshu; Wei, Yanhao (Max); Golden, Joseph
作者单位：University of Southern California
摘要：We study the geographical pattern of online word of mouth (WOM). Specifically, we examine whether and how customers' local environment influences the generation and direction of online WOM. Leveraging a unique research design, we measure the online WOM at a U.S. national e-commerce platform by tracking the WOM referral decisions of customers in over 240,000 purchases. In parallel, we measure the local environment of customers by combining a range of proprietary and public data sources (Faceboo...
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作者：Wang, Lei; Lee, Ho Cheung Brian
作者单位：Indiana University System; Indiana University Bloomington; IU Kelley School of Business; Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park
摘要：Generative artificial intelligence (GenAI) enables a new way of problem solving, allowing individuals to delegate problems to a system through prompts. To capitalize on its popularity, GenAI platforms have implemented pricing models with usage limits, making usage costs salient. Because creating a high-quality solution often requires multiple trials, additional costs may reduce solution quality by discouraging interactions. Alternatively, users may adjust their strategies to work around these ...
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作者：Pekec, Saga; Xu, Chenxi
作者单位：Duke University
摘要：We study the bidding problem faced by a participant in market-clearing mechanisms that are not incentive-compatible, focusing on settings where the bidder has limited or no information about rivals' types or strategies. Using a robust optimization framework, we model this uncertainty through an ambiguity set encompassing all possible realizations of rivals' bids. The bidder maximizes its worst-case payoff over this set, yielding robust bidding strategies independent of distributional assumptio...
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作者：Yan, Ping; Pei, Jun; Kumar, Subodha
作者单位：Hefei University of Technology; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University
摘要：Recently, an increasing number of manufacturers have started adopting innovative customer-to-manufacturer (C2M) customization alongside traditional make-to-order (MTO) customization. In this context, manufacturers could collect market data independently or purchase data-driven insights from e-commerce platforms to proactively tailor products. However, firms' crucial decision regarding the data acquisition way is unclear and still being debated in practice. In this regard, although the informat...
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作者：Chen, Jianqing; Zeng, Weijun
作者单位：University of Texas System; University of Texas Dallas; Hainan University
摘要：Technology sharing to rivals and new-product introductions enabled by those technologies are often observed across different industries. We develop a game-theoretic model to examine why a firm would voluntarily share its technology and help its rival develop a new product. We find that the cannibalization consideration in the rival's multiproduct pricing imposes externality on the focal firm, and this largely gives rise to its incentive to share technology in addition to the potential benefit ...
