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作者：Dou, Yifan; Hu, Hao; Niculescu, Marius Florin; Wu, D. J.
作者单位：Fudan University; University System of Georgia; Georgia Institute of Technology
摘要：In software markets, the sheer number of available applications makes it rather challenging for any given new one to stand out and be noticed by consumers. Moreover, a push towards privacy by regulators and consumers is making it harder to target consumers. As such, firms have to rely on more non-targeted go-to-market strategies. We explore two popular strategies through which developers can catalyze adoption by helping consumers directly or indirectly learn the value of their products-seeding...
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作者：Liu, Huan; Li, Xiyao; Pan, Yuchen
作者单位：Nankai University; Nankai University; Renmin University of China
摘要：The proliferation of mobile commerce channels has fundamentally reshaped retail ecosystems, particularly in digital markets like China where smartphone adoption approaches saturation among internet users. While extant literature has extensively examined the impact of new channel introductions (e.g., online, offline, mobile) on firm performance, less attention has been paid to consumer behavioral nuances within established digital interfaces. Addressing this gap, our study pioneers a comparativ...
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作者：Jola-Sanchez, Andres F.
作者单位：Texas A&M University System; Texas A&M University College Station; Mays Business School
摘要：Armed conflicts, terrorism, and political instability disrupt the implementation of thousands of prosocial projects in the developing world. In this unstable, fast-paced environment, managers may need to change course and adapt projects to new circumstances. Could adaptive management be a solution? Leveraging a groundbreaking pilot run by the World Bank, we evaluate the performance of all 429 adaptive projects implemented between 1998 and 2013, when the Bank launched the adaptable program loan...
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作者：Jeong, Seongkyoon; Cho, Sanghoon; Chung, Moonwon
作者单位：University of Tennessee System; University of Tennessee Knoxville; Texas Christian University; University System of Ohio; Cleveland State University
摘要：Platform owners employ strategic promotions (e.g., platform-initiated penetration pricing) to enlarge their customer base. Under the conventional price-driven economic logic, such promotions are expected to divert demand for the identical goods away from competing platforms, as extensively documented in the conventional brick-and-mortar store context. However, they can also boost the demand. In environments where customers can easily access the identical goods on competing platforms, the incre...
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作者：Ji, Sheng; Yang, Yi
作者单位：Southeast University - China; Zhejiang University
摘要：Product returns are prevalent in practice. Many retailers provide lenient free return policies but with specific return window within which customers are allowed to return products. Motivated by this phenomenon, we consider a single-product online learning and pricing problem with stochastic product returns. A salient feature is that the demand function, depending on price and return window decisions, is initially unknown and must be learned on the fly. The retailer thus faces the classic expl...
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作者：Jiang, Xianghua; Tang, Loon-Ching; Ye, Zhisheng; Zhang, Xun
作者单位：Chinese University of Hong Kong; National University of Singapore; Southern University of Science & Technology
摘要：We study multi-period risk-averse inventory control in a data-driven setting. In this problem, a risk-averse retailer makes periodic decisions on inventory levels based only on historical demand observations without full knowledge of the demand distribution. We adopt the popular nested formulation for risk-averse programs to formulate this multi-period problem and its data-driven counterpart under a coherent risk measure. Our objective is to study the sample complexity bound such that with hig...
