作者：Gefen, David; Benbasat, Izak; Pavlou, Paul A.
作者单位：Drexel University; University of British Columbia; University of California System; University of California Riverside
摘要：We present an agenda for the future research that has the potential to extend the conceptual foundations of trust in online environments and to improve the practice in the domain. The agenda draws on the previous work on trust, the papers included in this Special Issue, and our perspective on the state of the literature. This agenda is structured into four components-nature and role of trust, moderators of trust, antecedents of trust, and empirical methods for examining trust.
作者：Lowry, Paul Benjamin; Vance, Anthony; Moody, Greg; Beckman, Bryan; Read, Aaron
作者单位：Brigham Young University; University System of Georgia; Georgia State University; Universite PSL; Universite Paris-Dauphine; Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh; University of Nebraska System
摘要：Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network model of memory to explain brand knowledge and to show how the mere exposure effect can be leveraged to improve a Web site's brand image. We also extend information integration theory to explain how bra...
