A research agenda for trust in online environments

• 成果类型: Article
• 署名作者: Gefen, David; Benbasat, Izak; Pavlou, Paul A.
• 署名单位: Drexel University; University of British Columbia; University of California System; University of California Riverside
• 刊物名称: JOURNAL OF MANAGEMENT INFORMATION SYSTEMS
• ISSN/ISSBN: 0742-1222
• DOI: 10.2753/MIS0742-1222240411
• 发表日期: 2008
• 页码: 275-286
• 关键词: E-commerce; electronic commerce; EXCHANGE RELATIONSHIPS; NATIONAL CULTURE; consumer trust; TECHNOLOGY; Marketplaces; acceptance; satisfaction; uncertainty

摘要

We present an agenda for the future research that has the potential to extend the conceptual foundations of trust in online environments and to improve the practice in the domain. The agenda draws on the previous work on trust, the papers included in this Special Issue, and our perspective on the state of the literature. This agenda is structured into four components-nature and role of trust, moderators of trust, antecedents of trust, and empirical methods for examining trust.