作者：Kitchens, Brent; Dobolyi, David; Li, Jingjing; Abbasi, Ahmed
作者单位：University of Virginia; University of Virginia; University of Virginia
摘要：As more firms adopt big data analytics to better understand their customers and differentiate their offerings from competitors, it becomes increasingly difficult to generate strategic value from isolated and unfocused ad hoc initiatives. To attain sustainable competitive advantage from big data, firms must achieve agility in combining rich data across the organization to deploy analytics that sense and respond to customers in a dynamic environment. A key challenge in achieving this agility lie...
作者：Mueller, Oliver; Fay, Maria; vom Brocke, Jan
作者单位：IT University Copenhagen; University of Liechtenstein; University of Liechtenstein; University of Liechtenstein; University of Liechtenstein; University of Liechtenstein
摘要：The emergence of big data has stimulated enormous investments into business analytics solutions, but large-scale and reliable empirical evidence about the business value of big data and analytics (BDA) remains scarce. This article presents the results of an econometric study that analyzes the direction, sign, and magnitude of the relationship between BDA and firm performance based on objective measurements of BDA assets. Using a unique panel data set that contains detailed information about BD...
