作者：Anderson Jr, Edward G.; Parker, Geoffrey G.; Tan, Burcu
作者单位：University of Texas System; University of Texas Austin; Dartmouth College; University of New Mexico; University of Texas System; University of Texas Austin
摘要：Multi-sided platforms must make decisions on both pricing and engineering investment and must continually adjust them as the platform scales over its lifecycle. Engineering investments can be allocated to features that improve a platform's standalone value, social features to take advantage of same-side network effects, or integration tools and boundary resources to facilitate third-party content creation. Guidance in the academic or practitioner literature is not granular. Moreover, relevant ...
