作者：Straub, DW; Watson, RT
作者单位：University System of Georgia; Georgia State University; University System of Georgia; University of Georgia
摘要：The conduct of net-enabled business, known variously as electronic commerce (EC) or e-Business, has changed the landscape and opportunities for IS research by shifting the focus from internal to customer/partnering systems. The article examines the two primary dyadic net-enabled relationships in the marketplace: B2C and B2B. It also considers issues that extend beyond these two relationships. B2C practice and research are analyzed from: (1) consumer, (2) service, and (3) risk perspectives. Thr...
