作者：He, Shu; Peng, Jing; Li, Jianbin; Xu, Liping
作者单位：University of Connecticut; Huazhong University of Science & Technology
摘要：Online marketplaces thrive by offering products from a wide array of third-party stores. One major decision faced by the owners of online marketplaces is whether they should enter into the market and sell products directly to customers. Although a few game-theoretical models have addressed this issue, there is still no empirical research to guide the decisions of managers. To fill this gap, this paper empirically investigates the impact of a platform owner's entry on the demand of third-party ...
作者：Xin, Mingdi; Sundararajan, Arun
作者单位：University of California System; University of California Irvine; New York University
摘要：Nonlinear usage-based pricing is applied extensively in software markets. Different from other products, customers of software products usually cannot vary their required usage volume, a property we label local demand inelasticity. For instance, a client firm that needs a sales force automation software either buys one user license for every salesperson in its organization or does not buy at all. It is unlikely to buy licenses for some salespersons but not the others. This demand feature viola...
