-
作者：Tan, Burcu; Anderson, Edward G., Jr.; Parker, Geoffrey G.
作者单位：University of New Mexico; University of Texas System; University of Texas Austin; Dartmouth College
摘要：Many two-sided platforms (for example, eBay, Google, iOS, Android, Twitter, and Amazon) provide integration tools, such as modular interfaces, interactive development environments, application programming interfaces, and help desks, to reduce the costs and improve the functionality of third-party content developed for the platform. The need for such investment is increasing with the rise of major new markets as the result of technologies, such as the Internet of Things. Although crucial to pla...
-
作者：Jung, Jaehwuen; Bapna, Ravi; Golden, Joseph M.; Sun, Tianshu
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; University of Minnesota System; University of Minnesota Twin Cities; University of Southern California
摘要：The underlying premise of referral marketing is to target existing, ostensibly delighted customers to spread awareness and influence adoption of a focal product among their friends who are also likely to benefit from adopting the product. In other words, referral programs are designed to accelerate organic word-of-mouth (WOM) exposure using financial incentives. This poses a challenge, in that it mixes an intrinsically motivated process (stemming from the desire to share a customer's delight w...
-
作者：Mehta, Sameer; Dawande, Milind; Janakiraman, Ganesh; Mookerjee, Vijay
作者单位：University of Texas System; University of Texas Dallas
摘要：In the mobile advertising ecosystem, the role of ad exchanges to match advertisers and publishers has grown significantly over the past few years. At a mobile ad exchange, impressions (i.e., opportunities to display ads) are sold to advertisers in real time through an auction mechanism. The traditional mechanism selects a single advertiser whose ad is displayed over the entire duration of an impression, that is, throughout the user's visit. We argue that such a mechanism leads to an allocative...
-
作者：Todri, Vilma; Ghose, Anindya; Singh, Param Vir
作者单位：Emory University; New York University; Carnegie Mellon University
摘要：Digital advertisers often harness technology-enabled advertising-scheduling strategies, such as ad repetition at the individual consumer level, in order to improve advertising effectiveness. However, such strategies might elicit annoyance in consumers as indicated by anecdotal evidence, such as the popularity of ad-blocking technologies. Our study captures this trade-off between effective and annoying display advertising. We propose a hidden Markov model that allows us to investigate both the ...
-
作者：Cavusoglu, Hasan; Cavusoglu, Huseyin; Geng, Xianjun
作者单位：University of British Columbia; University of Texas System; University of Texas Dallas; Tulane University
摘要：Many consumer electronics devices are sold bundled with unwanted applications-called bloatware-thatprovide an additional revenue stream to device manufacturers but deteriorate the value of purchased devices for consumers. Consumers, in response, find technical means to modify purchased devices-called jailbreaking-to remove those applications, thereby reducing the anticipated bloatware revenue for manufacturers. From the perspective of a monopolistic firm that manufactures a consumer electronic...
-
作者：Zhang, Jingjing; Adomavicius, Gediminas; Gupta, Alok; Ketter, Wolfgang
作者单位：Indiana University System; IU Kelley School of Business; Indiana University Bloomington; University of Minnesota System; University of Minnesota Twin Cities; University of Cologne; Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC
摘要：We develop a general agent-based modeling and computational simulation approach to study the impact of various factors on the temporal dynamics of recommender systems' performance. The proposed agent-based simulation approach allows for comprehensive analysis of longitudinal recommender systems performance under a variety of diverse conditions, which typically is not feasible with live real-world systems. We specifically focus on exploring the product consumption strategies and show that, over...
-
作者：Butler, John Sibley; Garg, Rajiv; Stephens, Bryan
作者单位：University of Texas System; University of Texas Austin; Duke University
摘要：With the increased penetration of digital technologies into entrepreneurship, the traditional need for proximity to specific locations or large amounts of funding for infrastructure development has diminished. Instead, digital entrepreneurs now pursue locations that provide more opportunities for funding (rounds) and greater social network support. In this paper, we empirically estimate the role of social networks and funding opportunities in a location on entrepreneurs' decisions to create a ...
-
作者：Sun, Haoyan; Fan, Ming; Tan, Yong
作者单位：Lehigh University; University of Washington; University of Washington Seattle
摘要：Online marketplaces are increasingly adopting innovative business models such as paid advertising as a major revenue source. We study the effectiveness of two popular advertising tools, sponsored search and social media endorsement, in increasing traffic and sales for online sellers at a retail e-commerce platform. We find that, controlling for sellers' self-selection behavior in choosing their strategies, both sponsored search and social media endorsement can significantly increase traffic fo...
-
作者：Hansen, Sean; Baroody, A. James
作者单位：Rochester Institute of Technology
摘要：The U.S. healthcare system has experienced rapid growth in the adoption and use of clinical health information technology, such as electronic health record (EHR) systems. In a field as complex and pluralistic as healthcare, the introduction of these sweeping information technology platforms is transforming the practices, roles, interdependencies, and communication mechanisms that connect a heterogeneous mix of stakeholders. In this study, we assess the impact of EHR adoption and use on the pra...
-
作者：Chung, Sunghun; Animesh, Animesh; Han, Kunsoo; Pinsonneault, Alain
作者单位：Santa Clara University; McGill University
摘要：The primary goal of this study is to investigate the financial returns to firms' communication actions on a firm-initiated social media platform by focusing on Facebook Business pages. To this end, we conceptualize and quantify two types of firms' communication actions on social media: posts and responses to customer messages. Furthermore, we classify a firm's responses to customer messages based on the valence of customer messages-positive versus negative-and examine the effects of volume as ...
