作者：Wang, Yen-Yao; Guo, Chenhui; Susarla, Anjana; Sambamurthy, Vallabh
作者单位：Auburn University System; Auburn University; Michigan State University; Michigan State University's Broad College of Business; University of Wisconsin System; University of Wisconsin Madison
摘要：Given the limited research into the impact of social media on offline sales of durable goods, this study examines the dynamic relationships between firm-generated content (FGC), user-generated content (UGC), traditional media, and offline light vehicle sales. Data were collected from the official Facebook and Twitter pages of 30 U.S. car brands from 2009 to 2015. We utilized a panel vector autoregressive model to investigate the dynamic relationships among multiple time series variables while ...
