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作者：Alyakoob, Mohammed; Rahman, Mohammad S.
作者单位：University of Southern California; Purdue University System; Purdue University
摘要：This paper examines the potential economic spillover effects of a home-sharing platform-Airbnb-on the growth of a complimentary local service-restaurants. By circumventing traditional land-use regulations and providing access to underutilized inventory, Airbnb attracts visitors to locales that are not traditional tourist destinations. Although visitors generally bring significant spending power, it is unclear whether visitors use Airbnb primarily for lodging and thus do not contribute to the a...
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作者：Christopher, Ranjit M.; Park, Sungho; Han, Sang Pil; Kim, Min-Kyu
作者单位：University of Missouri System; University of Missouri Kansas City; Seoul National University (SNU); Arizona State University; Arizona State University-Tempe; Arizona State University; Arizona State University-Tempe
摘要：Demand-side platforms (DSPs) that purchase digital ad space using real-time bidding (RTB) systems employ black-box performance optimizers to adjust bids at run time. Advertisers using field experiments to estimate the marginal value of display ads need to contend with the selective targeting of users by optimizers that adjust bids to target users with a greater propensity to respond favorably (i.e., click or conversion). in this paper, we propose an alternative approach for advertisers who cho...
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作者：Nian, Tingting; Sundararajan, Arun
作者单位：University of California System; University of California Irvine; New York University
摘要：Embraced by a rapidly increasing number of companies, social media marketing has become an integral part of companies' business strategies. However, not all the firms plan on a big spend on social media marketing. Our stylized model investigates the strategic effects of social media marketing spending (SMM spending) with the presence of exogenous quality revelation through sources over which firms have no direct control. Unlike traditional advertising, social media marketing has two roles: awa...
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作者：Kannan, Karthik; Saha, Rajib L.; Khern-am-nuai, Warut
作者单位：Purdue University System; Purdue University; Indian School of Business (ISB); McGill University
摘要：Consumer profiling has become one of the most common practices on online trading platforms. Many platforms strive to obtain and implement technological innovations that allow them to understand and identify consumers' needs, and, thereafter, monetize this capability by charging sellers to present and/or sell their products or services based on consumers' interests. However, an interesting and relevant question arises in this context: Does the platform have an incentive to profile its buyers as...
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作者：Gerlach, Jin P.; Cenfetelli, Ronald T.
作者单位：University of Passau; University of British Columbia
摘要：As the world turns digital, the number of information system (IS) that individuals use in their work and nonwork lives has increased significantly. These different IS are often subject to interactions and interdependencies among them, which creates new challenges and opportunities for individuals. Yet we observe a disconnect between this multi-IS reality and individual-level IS research, which is shaped by a dominant single-IS paradigm-that is, a deep-rooted focus on one-to-one relationships b...
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作者：Bhattacharya, Siddharth; Gong, Jing; Wattal, Sunil
作者单位：George Mason University; Lehigh University; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University
摘要：Keyword searches with brand names occur very commonly on search engines, enabling firms to infer not only when consumers are searching for them but also when consumers are searching for their competitors. This enables firms to generate traffic from search advertising by bidding not only on their own keywords but also on competitors' keywords. The strategy of bidding on competitors' keywords, known as competitive poaching, presents unique opportunities for academic research. In this research, w...
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作者：Li, Xitong; Grahl, Joern; Hinz, Oliver
作者单位：Hautes Etudes Commerciales (HEC) Paris; University of Cologne; Goethe University Frankfurt
摘要：How do recommender systems induce consumers to buy? Extant research neglects to examine the causal paths through which the use of recommender systems leads to consumer purchases. In this study, we conduct a randomized controlled field experiment on the website of an online book retailer and explore the causal paths by employing the recently developed causal mediation approach. Not surprisingly, the results show that the presence of personalized recommendations increases consumers' propensity t...
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作者：Benlian, Alexander
作者单位：Technical University of Darmstadt
摘要：Despite the predominant view in the agile information systems development (ISD) literature that agile information systems development practices use (AISDPU) has positive ramifications for ISD teams and projects, previous research has paid considerably less attention to whether and how these practices can be simultaneously beneficial and burdensome to individual developers. In addition, much of our knowledge on AISDPU and its effects relies on research into the differences between developers ov...
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作者：Wang, Tong; He, Cheng; Jin, Fujie; Hu, Yu Jeffrey
作者单位：University of Iowa; University of Wisconsin System; University of Wisconsin Madison; Indiana University System; IU Kelley School of Business; Indiana University Bloomington; University System of Georgia; Georgia Institute of Technology
摘要：In this study, we use newly available data and develop a novel interpretable machine learning model to evaluate how different types of marketing campaigns and budget allocations influence malls' customer traffic. The data we use is a large-scale customer traffic data set, collected through AI-chip-embedded sensors, across 25 malls over a two-year period, and we combine it with detailed campaign information for our analyses. We classify the campaigns into five categories based on the approach a...
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作者：Bojd, Behnaz; Song, Xiaolong; Tan, Yong; Yan, Xiangbin
作者单位：University of California System; University of California Irvine; Dongbei University of Finance & Economics; University of Washington; University of Washington Seattle; University of Science & Technology Beijing
摘要：Gamified challenges, one of the most popular features of online weight-loss communities, enable users to set weight-loss goals and compete with other challenge participants via leaderboards. In this paper, using the data from a leading online weight-loss community, we study the effect of gamified challenges on the weight-loss outcome. We employ a dynamic model, using a system generalized method of moments estimator combined with an inverse probability weighting approach, to address endogeneity...
