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作者:Zhou, Meizi; Zhang, Jingjing; Adomaviciusc, Gediminas
作者单位:Boston University; Indiana University System; Indiana University Bloomington; University of Minnesota System; University of Minnesota Twin Cities
摘要:Research studies have shown that recommender systems' predictions that are observed by users can cause biases in users' postconsumption preference ratings. This can happen as part of the standard, normal system use, where biases are typically caused by the system's inherent prediction errors (i.e., because of the less-than-perfect accuracy of recommendation methods). Because users' preference ratings are typically fed back to the system as training data for future predictions, this process is ...
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作者:Xiao, Li; Wu, D. J.; Ding, Min
作者单位:Fudan University; University System of Georgia; Georgia Institute of Technology; Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park; Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park
摘要:This paper proposes a smart ad display system to provide personalized delivery of video ads. The proposed system records consumers' facial expression and eye gaze stream data as they watch an ad and analyzes data at the frame level. The recognized facial expression and detected eye gaze are matched to the corresponding frame of the video ad, thereby linking facial expressions to specific visual objects appearing in the ad. By tracking a consumer's facial expressions in response to various visu...
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作者:Liang, Chen; Wu, Ji; Li, Xinxin
作者单位:University of Connecticut; Sun Yat Sen University
摘要:Online brand communities often use social plug-in features, such as the Like button, to facilitate social interactions and engage users with the communities and brands. However, whether and how such a community feature affects the purchase decisions of users remain open questions. Leveraging the staggered adoption of the Like feature by users in an online brand community, we empirically investigate how the purchase behavior of users changes after the adoption of this feature. Surprisingly, we ...
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作者:Chen, Jianqing; He, Shu; Yang, Xue
作者单位:University of Texas System; University of Texas Dallas; State University System of Florida; University of Florida; Nanjing University
摘要:Online gaming platforms are inevitably subject to system loopholes such as bugs. Some players may take advantage of these bugs to gain benefits illegitimately, being viewed as rule breakers by platforms. Online platforms face a dilemma between disciplining rule breakers with the risk of being perceived as unfair to the rule breakers-because rule breaches are, after all, caused by the game software's technical glitches and belong to a gray area-and not disciplining rule breakers with the risk o...
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作者:Thompson, Neil C.; Luo, Xueyun; McKenzie, Brian; Richardson, Edana; Flanagan, Brian
作者单位:Massachusetts Institute of Technology (MIT); Cornell University; Maynooth University; Maynooth University
摘要:Legal professionals have access to many different sources of knowledge, including user-generated Wikipedia articles that summarize previous judicial decisions (i.e., precedents). Although these Wikipedia articles are easily accessible, they have unknown provenance and reliability, and therefore using them in professional settings is problematic. Nevertheless, Wikipedia articles influence legal judgments, as we show using a first-of-its-kind randomized control trial on judicial decision making....
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作者:Xie, Si; Sharma, Siddhartha; Mehra, Amit; Azizc, Arslan
作者单位:University of Texas System; University of Texas Dallas; Indiana University System; IU Kelley School of Business; Indiana University Bloomington
摘要:Delivery speed is an essential component of the service provided by online delivery platforms. Because improving actual delivery speed is expensive, platforms can instead create a perception of faster delivery by showing a conservative estimate of the delivery duration when a customer places an order. We use detailed transaction-level data from a major food delivery platform to examine the effects of setting conservative delivery speed expectations on customers' likelihood of future purchases ...
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作者:Li, Jian; Wan, Xiang (Shawn); Cheng, Hsing Kenneth; Zhao, Xi
作者单位:Xi'an Jiaotong University; Santa Clara University; State University System of Florida; University of Florida
摘要:The rapid advancement and adoption of blockchain technology have heralded an explosive growth of Initial Coin Offerings (ICOs) as a new and popular fundraising approach for blockchain start-ups. To motivate blockchain individuals to invest in the subsequent ICO, a growing number of blockchain-based project founders employ the airdrop campaign, through which they distribute a specific amount of free official tokens or promotional tokens to potential investors on the blockchain with or without t...
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作者:Ozer, Gorkem Turgut; Greenwood, Brad N.; Gopal, Anandasivam
作者单位:University System Of New Hampshire; University of New Hampshire; George Mason University; Nanyang Technological University
摘要:Societal externalities stemming from digital multisided platforms on nonparticipants have received increasing attention from scholars in recent years. In this paper, we investigate one such spillover, how the emergence of home-sharing platforms (viz., Airbnb) affects noise complaints in densely populated urban areas. Urban noise is a stalwart social problem in urban living, and anecdotal evidence has suggested that the entry of home-sharing platforms has significantly exacerbated urban noise. ...
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作者:Deng, Jiaying; Yang, Mingwen; Pelster, Matthias; Tan, Yong
作者单位:Fordham University; University of Washington; University of Washington Seattle; University of Duisburg Essen
摘要:Social trading is an emerging market in the sharing economy, allowing inexperienced investors (followers) to automatically follow the trades of experts (leaders) in real time. We use a separable temporal exponential random graph model to analyze the formation and dissolution of links in a large social trading network. In contrast to traditional social networks, social trading networks are characterized by the rapid dissolution of links, thereby increasing the importance of studying network dis...
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作者:Yoo, Youngjin; Henfridsson, Ola; Kallinikos, Jannis; Gregory, Robert; Burtch, Gordon; Chatterjee, Sutirtha; Sarker, Suprateek
作者单位:University System of Ohio; Case Western Reserve University; University of Miami; Luiss Guido Carli University; Boston University; Nevada System of Higher Education (NSHE); University of Nevada Las Vegas; University of Virginia