-
作者：Wang, Panpan; He, Liuyi; Luo, Jifeng; Wu, Zhiyan; Zhang, Han
作者单位：Zhejiang University of Finance & Economics; Hunan University; Shanghai Jiao Tong University; Shanghai University of International Business & Economics; University System of Georgia; Georgia Institute of Technology
摘要：Although online doctor consultations are rapidly gaining popularity, physicians must actively participate in physician-patient interaction platforms to fully unlock their potential. Through a social influence lens, this study empirically investigates physician adoption behavior over time across regions in the diffusion of an online health community (OHC). We examined the impacts of geographically and socially close adopters and investigated the interaction of proximity influences and competiti...
-
作者：Wang, Wen; Li, Beibei
作者单位：University System of Maryland; University of Maryland College Park; Carnegie Mellon University
摘要：Learning consumers' personalized privacy preferences is crucial for firms and policymakers to establish trust and compliance and guide effective policymaking. Existing approaches rely mostly on private information such as proprietary user behavior data and individual -level demographic and socio-economic factors, or require explicit user input, which can be invasive and burdensome, potentially leading to user dissatisfaction. Nowadays, individuals generate and share vast amounts of information...
-
作者：Gu, Meilin; Liu, Dengpan; Kumar, Subodha
作者单位：Tsinghua University; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University
摘要：Recently, some user-generated content (UGC) platforms have introduced shopping features to generate additional commission-based revenue from in-app transactions. These platforms allow creators to produce shoppable content, where promoted products are tagged with affiliate links, and in return, they earn a percentage of the commission the creators receive from merchants (such a new business model is referred to as platform-led affiliate marketing ). Despite its growing popularity, the impact of...
-
作者：Liang, Chen; Hong, Yili; Gu, Bin
作者单位：University of Connecticut; University of Miami; Boston University
摘要：The increasing prevalence of remote work has accelerated the adoption of monitoring systems to keep track of worker behavior, especially on online labor platforms. In contrast to the existing literature that predominantly focuses on the effect of monitoring on productivity, this study investigates the impact of monitoring from the perspective of contractual governance. In principle, by enabling the detailed real-time observation of worker progress, the deployment of monitoring systems has the ...
-
作者：Lu, Tao; Zhang, Lihong; Zhang, Xiaoquan (Michael); Zhao, Zhenling
作者单位：Southern University of Science & Technology; Tsinghua University; Chinese University of Hong Kong; Chinese Academy of Sciences; University of Science & Technology of China, CAS
摘要：Uncertainty, particularly distribution uncertainty (a.k.a. ambiguity), holds significant relevance in both academic research and practical applications. Much of the existing research, however, has concentrated primarily on addressing outcome uncertainty (or risk), frequently neglecting the aspect of distribution uncertainty. This research delves into distribution uncertainty, a critical yet often overlooked aspect of empirical research. We argue that there is a pressing need to integrate consi...
-
作者：Zhang, Dongcheng; Jiang, Hanchen; Qiang, Maoshan; Zhang, Kunpeng; Qiu, Liangfei
作者单位：Chinese University of Hong Kong; University of International Business & Economics; Tsinghua University; University System of Maryland; University of Maryland College Park; State University System of Florida; University of Florida
摘要：Digital platforms commonly use monetary incentives to motivate users to perform specific tasks. Extant studies have shown the effects of introducing such monetary rewards on the outcomes of interest (e.g., participation and performance) on public platforms. However, little is known about the impact of canceling rewards (i.e., whether it simply reverses the effect of their introduction), and particularly less attention is paid to corporate platforms. Our study examines the impact of canceling m...
-
作者：Mindel, Vitali; Aaltonen, Aleksi; Rai, Arun; Mathiassen, Lars; Jabr, Wael
作者单位：Virginia Polytechnic Institute & State University; Stevens Institute of Technology; University System of Georgia; Georgia State University; Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park
摘要：Although online peer-production systems have proven to be effective in producing high-quality content, their open call for participation makes them susceptible to ongoing quality problems. A key concern is that the problems should be addressed quickly to prevent low-quality content from remaining in place for extended periods. We examine the impacts of two control mechanisms, bots and policy citations, and the number of contributors, with and without prior experience in editing an article, on ...
-
作者：Pan, Ran; Feng, Juan
作者单位：Chinese Academy of Sciences; University of Science & Technology of China, CAS; Tsinghua University; Tsinghua University
摘要：Advertising signaling theory shows that costly advertising can serve as a credible signal of product quality (hereafter ad-signal), provided that the effectiveness of advertising can be accurately measured. The rise of performance-based advertising, in which advertising is paid based on consumer actions, such as clicking on or purchasing through an ad link, presents challenges in measuring the effectiveness of advertising. Specifically, it becomes difficult to differentiate whether a consumer'...
-
作者：Zhang, Kaiyu; Wang, Qili; Qiu, Liangfei; Wang, Nan
作者单位：State University System of Florida; University of Florida; Beijing Technology & Business University
摘要：The selection of a business model significantly impacts the success of digital content platforms, influencing both consumers and creators. Within the field of serialized digital content, establishing incentives that align with creators' interests poses a notable challenge. Web novel platforms, which allow writers to produce and market their work online, have traditionally adopted a pay-per-view model, where readers pay for access to content. However, a recent trend has seen the introduction of...
-
作者：Gao, Yi; Liu, Dengpan; Kumar, Subodha
作者单位：Tsinghua University; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University
摘要：Clocking-in cash-back (CIC), an emerging gamified business model in online learning, has recently garnered significant attention. CIC allows users to secure a full refund of the course fee through consecutive completion of specific tasks within a required time window. These tasks, known as clocking in, encompass activities such as daily assignments and sharing progress updates on social media. By employing this gamification system, the firm effectively monitors user efforts, categorizing them ...
