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作者：Pan, Ran; Feng, Juan
作者单位：Chinese Academy of Sciences; University of Science & Technology of China, CAS; Tsinghua University; Tsinghua University
摘要：Advertising signaling theory shows that costly advertising can serve as a credible signal of product quality (hereafter ad-signal), provided that the effectiveness of advertising can be accurately measured. The rise of performance-based advertising, in which advertising is paid based on consumer actions, such as clicking on or purchasing through an ad link, presents challenges in measuring the effectiveness of advertising. Specifically, it becomes difficult to differentiate whether a consumer'...
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作者：Ma, Tengteng; Hu, Yuheng; Lu, Yingda; Bhattacharyya, Siddhartha
作者单位：State University System of Florida; University of South Florida; University of Illinois System; University of Illinois Chicago; University of Illinois Chicago Hospital
摘要：With the rapid prevalence and massive user growth of social media platforms, efficiently targeting potential customers on these platforms has grown in importance for companies. Enhancing the likelihood that a social media user will engage with brand posts holds profound implications for online marketing strategy design. However, predicting customer engagement on social media comes with its own set of challenges. In this work, we design a graph neural network model called the graph neural netwo...
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作者：Zhu, Wangsheng; Tang, Shaojie; Mookerjee, Vijay
作者单位：Hong Kong University of Science & Technology; State University of New York (SUNY) System; University at Buffalo, SUNY; University of Texas System; University of Texas Dallas
摘要：Large volumes of online impressions are sold daily via real-time auctions to deliver targeted advertisements to consumers. Advertisers use data to learn about user preferences and select the most appropriate ad for each user, which also helps them optimize their bids in an ad auction. Although ad exchanges may provide some user data to advertisers, they are usually limited, and advertisers often acquire data from various sources to improve targeting performance. The acquisition of such data ca...
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作者：Zhang, Kaiyu; Wang, Qili; Qiu, Liangfei; Wang, Nan
作者单位：State University System of Florida; University of Florida; Beijing Technology & Business University
摘要：The selection of a business model significantly impacts the success of digital content platforms, influencing both consumers and creators. Within the field of serialized digital content, establishing incentives that align with creators' interests poses a notable challenge. Web novel platforms, which allow writers to produce and market their work online, have traditionally adopted a pay-per-view model, where readers pay for access to content. However, a recent trend has seen the introduction of...
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作者：Han, Miaozhe; Shen, Hongchuan; Wu, Jing; Zhang, Xiaoquan (Michael)
作者单位：Hong Kong University of Science & Technology; University of Macau; Chinese University of Hong Kong
摘要：Artificial intelligence (AI) has been increasingly deployed in business operations over the past decade. Although AI productivity in normal times has been extensively studied, direct evidence of its effectiveness in uncertain contexts is limited. Our work fills this gap by examining the contribution of AI to corporate resilience under natural disaster shocks, particularly concentrating on AI-using and goods-producing firms. We measure firm AI investment by the cumulative AI-relevant skills ext...
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作者：He, Yumei; Xu, Xingchen; Huang, Ni; Hong, Yili; Liu, De
作者单位：Tulane University; University of Washington; University of Washington Seattle; University of Miami; University of Minnesota System; University of Minnesota Twin Cities
摘要：Users on online dating platforms tend to encounter a cold -start problem, with limited user engagement in the initial stages of the matching process; this is partially due to privacy concerns. In this study, we propose ephemeral sharing as a privacy -enhancing design to strike a balance between users' privacy concerns and the need for voluntary information disclosure. Ephemeral sharing refers to a digital design in which the information shared (e.g., a personal photo) becomes invisible and irr...
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作者：Wei, Shaobo; Zhang, Yuanyuan; Dong, John Qi
作者单位：Hefei University of Technology; Nanyang Technological University
摘要：Organizations have been increasingly implementing artificial intelligence (AI) into their work environments to gain a competitive advantage and expect employees to appropriately use it in their daily work. However, employees do not always comply with organizational AI policies when using AI, which may inhibit value creation and induce various problems. It is thus imperative for organizations to understand how to promote employees' AI compliance. Drawing on feedback intervention theory (FIT), w...
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作者：Sun, Haoyan; You, Weijia; Li, Junchao (Jason); Zhang, Han
作者单位：Lehigh University; Beijing Forestry University; Rutgers University System; Rutgers University Newark; Rutgers University New Brunswick; University System of Georgia; Georgia Institute of Technology; Hong Kong Baptist University
摘要：The unique dynamics of the crowdfunding process have attracted substantial scholarly attention over the past decade. In this study, we investigate how crowdfunding campaign starters' response to potential backers in the discussion board influences backer accumulation in reward-based crowdfunding platforms. We suggest that the starter response serves to reduce information asymmetry and signal the positive qualities of the campaign starter(s). Accordingly, we shed light on the threefold implicat...
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作者：Forderer, Jens; Gutt, Dominik; Greenwood, Brad N.
作者单位：University of Mannheim; Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC; George Mason University
摘要：Competition between user-generated content platforms (e.g., Twitch, Spotify, YouTube) is characterized by fierce talent poaching of highly popular stars on the supply side. However, little is known about how the loss of a star affects content production from former cocreating peers on multisided content platforms. Whereas theory suggests that star turnovers might decrease the demand for cocreating peers or trigger them to depart the platform as well, empirical understanding is still lacking. T...
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作者：Ma, Shuang; Ge, Lin; Jia, He (Michael); Wang, Yonggui
作者单位：University of International Business & Economics; Hong Kong Metropolitan University; University of Hong Kong; Zhejiang Gongshang University; Zhejiang Gongshang University
摘要：Whereas service firms have started to deploy service robots on the service front line, it remains less understood whether all types of service firms gain a similar benefit from this advance in information technologies. With one secondary data analysis of review content from a leading travel website, one field study conducted at a hotel, and three randomized controlled experiments, the current research addresses this important managerial issue. We propose that replacing human service providers ...
