作者：ROY, A; HANSSENS, DM; RAJU, JS
作者单位：University of California System; University of California Los Angeles; University of Pennsylvania
摘要：We examine the problem of pricing in a market where one brand acts as a price leader. We develop a procedure to estimate a leader's price rule, which is optimal given a sales target objective, and allows for the inclusion of demand forecasts. We illustrate our estimation procedure by calibrating this optimal price rule for both the leader and the follower using data on past sales and prices from the mid-size sedan segment of the U.S. automobile market. Our results suggest that a leader-followe...
