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作者：ROY, A; HANSSENS, DM; RAJU, JS
作者单位：University of California System; University of California Los Angeles; University of Pennsylvania
摘要：We examine the problem of pricing in a market where one brand acts as a price leader. We develop a procedure to estimate a leader's price rule, which is optimal given a sales target objective, and allows for the inclusion of demand forecasts. We illustrate our estimation procedure by calibrating this optimal price rule for both the leader and the follower using data on past sales and prices from the mid-size sedan segment of the U.S. automobile market. Our results suggest that a leader-followe...
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作者：LECUYER, P; GIROUX, N; GLYNN, PW
作者单位：Stanford University
摘要：This paper gives numerical illustrations of the behavior of stochastic approximation, combined with different derivative estimation techniques, to optimize a steady-state system. It is a companion paper to L'Ecuyer and Glynn (1993), which gives convergence proofs for most of the variants experimented here. The numerical experiments are made with a simple M/M/1 queue, which while simple, serves to illustrate the basic convergence properties and possible pitfalls of the various techniques.
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作者：GENDREAU, M; HERTZ, A; LAPORTE, G
作者单位：Swiss Federal Institutes of Technology Domain; Ecole Polytechnique Federale de Lausanne
摘要：The purpose of this paper is to describe TABUROUTE, a new tabu search heuristic for the vehicle routing problem with capacity and route length restrictions. The algorithm considers a sequence of adjacent solutions obtained by repeatedly removing a vertex from its current route and reinserting it into another route. This is done by means of a generalized insertion procedure previously developed by the authors. During the course of the algorithm, infeasible solutions are allowed. Numerical tests...
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作者：LACHMAN, R; NEDD, A; HININGS, B
作者单位：University of Alberta
摘要：The differential social control embedded in core and periphery values indigenous to a cultural setting, and the availability of resources in that setting, are discussed as critical factors for the effective adaptation of organizations and management practices transferred across cultural boundaries. The relationships between these factors and organizational structure, processes, and behavior, are analyzed and specified in a theoretical framework. The framework postulates the importance of congr...
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作者：RUEFLI, TW; WIGGINS, RR
作者单位：University of Texas System; University of Texas Austin
摘要：In a recent article, Oviatt and Bauerschmidt (1991) investigated risk-return relationship by employing the square root of the mean square error of returns as a measure of risk and found no significant relationship existed in those terms. Ruefli (1991) has suggested that under the assumption of stable distributions there is the possibility of spurious correlation in estimating the risk-return relationship in mean-variance terms. This comment identifies the commonalities between mean square erro...
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作者：ROBERTS, KH; STOUT, SK; HALPERN, JJ
作者单位：University of Texas System; University of Texas Dallas; Cornell University
摘要：In this research we extend theoretical development about decision making in organizations in which many kinds of errors cannot be tolerated. Catastrophic consequences can be associated with faulty decision making in reliability-seeking organizations, a situation which does not occur in most organizations studied in the past. Observations are drawn from two nuclear-powered aircraft carriers. We find decision processes which appear to change often in these organizations. Important decisions can ...
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作者：GRAHAM, JL; MINTU, AT; RODGERS, W
作者单位：University of California System; University of California Riverside; Texas A&M University System; East Texas A&M University Commerce
摘要：The universality of a problem-solving model of business negotiations is explored using 700 business people from 11 cultures as participants in a bargaining simulation. Both theoretical and measurement issues are considered using structural equations and partial least squares as the primary data analysis approaches. The results regarding the universality question are equivocal-findings varied across cultural groups in most cases. However, the theoretical model still appears to be a useful tool ...
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作者：ELIASHBERG, J; SAWHNEY, MS
作者单位：Northwestern University
摘要：Consumer behavior researchers are getting more interested in the experiential aspect of consumption, which focuses on the fun and enjoyment that consumers derive from hedonic experiences. We build upon the experimental view of consumer behavior, and present an innovative modeling approach to studying the dynamics of hedonic consumption experiences. We develop a conceptual framework for the enjoyment of a hedonic experience, in which we propose that the enjoyment of the experience is an outcome...
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作者：FISHBURN, PC; SARIN, RK
作者单位：University of California System; University of California Los Angeles
摘要：This paper is the first of a two-paper study of fairness issues for decisions that affect the benefits received and the risks encountered by a population. The study examines fairness for individuals and for homogeneous groups within the population. It considers fairness both for population benefit-risk profiles and for probability distributions over profiles that reflect uncertainty about outcomes of decisions. The present paper focuses on fairness for profiles in which benefits and risks are ...
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作者：FARLEY, JU; LEHMANN, DR
作者单位：Columbia University
摘要：International differences in general, and cultural differences in particular, exert profound influence on what people buy. In modeling market response, highly visible international differences in purchase behavior seem to lead to an assumption by management scientists that there are large parallel international differences in market response to such things as price and advertising. In an interpretive review of market response models, we do find international differences in response parameters,...
