作者：Meyer, MH; Tertzakian, P; Utterback, JM
作者单位：Massachusetts Institute of Technology (MIT)
摘要：The paper proposes methods to measure the performance of research and development in new product development. We frame these measures in the context of evolving product families in the technology-based firm. Our goal is to more clearly understand the dynamics of platform renewal and derivative product generation and their consequences fur long-term success. We explore the utility of the proposed methods with data gathered from a large measurement systems manufacturer. We find that the methods ...
作者：Karmarkar, US; Pitbladdo, RC
摘要：This paper integrates the process oriented view of quality in manufacturing with the multiattribute product positioning and customer preference models of marketing, within the context of traditional economic models of markets and competition. In manufacturing applications, ''quality'' is often defined as conformance to specifications or as meeting standards on the performance of the product. In the marketing and economics literature, ''quality'' typically refers to the performance level or ''c...
