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作者：Hunton, JE; Price, KH
作者单位：University of Texas System; University of Texas Arlington
摘要：In this study, 144 professional accounting data entry clerks took part in a fully randomized field experiment using a 4 (mode of participation) X 2 (task meaningfulness) design. Participants were full-time, mandatory users of payroll applications. The nature of the experiment engaged these users in hands-on activity (Hartwick and Barki 1994) regarding the development of a payroll input screen. User mode of participation was manipulated by varying the extent of decision input used to execute ha...
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作者：Iyer, AV; Bergen, ME
作者单位：University of Minnesota System; University of Minnesota Twin Cities
摘要：Quick Response (QR) is a movement in the apparel industry to shorten lead time. Under QR, the retailer has the ability to adjust orders based on better demand information. We study how a manufacturer-retailer channel impacts choices of production and marketing variables under QR in the apparel industry. Specifically, we build formal models of the inventory decisions of manufacturers and retailers both before and after QR. Our models allow us to address who wins and who loses under QR and sugge...
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作者：Gorn, GJ; Chattopadhyay, A; Yi, T; Dahl, DW
作者单位：University of British Columbia
摘要：In designing print ads, one of the decisions the advertiser must make is which color(s) to use as executional cues in the ad. Typically, color decisions are based on intuition and anecdotal evidence. To provide guidelines for these decisions, this research proposes and tests a conceptual framework linking the hue, chroma, and value of the color(s) in an ad to consumers' feelings and attitudes. In an experimental study, the three dimensions of color used in an ad are manipulated using a between...
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作者：Novomestky, F
摘要：An investor with the ability to assess the prospective return and risk structure of the global capital markets can construct portfolios that, over time, will not only outperform actively or passively managed domestic asset portfolios but will also outperform passively managed global portfolios. A Bayesian approach to dynamic seemingly unrelated regression (DSUR) is a robust and effective means to forecast the one-step ahead, conditional distribution of asset returns. This approach recognizes t...
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作者：Lin, Z; Carley, KM
作者单位：Carnegie Mellon University
摘要：Organizations constantly face a dynamic environment where they must respond both quickly and accurately in order to survive. In this paper, we examine the issue: do organizations need to employ costly designs in order to exhibit high performance in a dynamic situation. In the context of a computational framework we derive a set of logically consistent propositions about the interrelationship among task, opportunities for review, training, and cost and their relative impact on organizational pe...
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作者：Meyer, MH; Tertzakian, P; Utterback, JM
作者单位：Massachusetts Institute of Technology (MIT)
摘要：The paper proposes methods to measure the performance of research and development in new product development. We frame these measures in the context of evolving product families in the technology-based firm. Our goal is to more clearly understand the dynamics of platform renewal and derivative product generation and their consequences fur long-term success. We explore the utility of the proposed methods with data gathered from a large measurement systems manufacturer. We find that the methods ...
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作者：Ross, WT; Anderson, E; Weitz, B
作者单位：INSEAD Business School; State University System of Florida; University of Florida
摘要：We focus on the principal-agent relationship in a distribution channel. In a services context (insurance), we examine how two facets of performance, from the point of view of both the principal and the agent, are influenced by the perceiver's belief that it. is more committed to the relationship than is the other party. Using primary data from 255 insurance agent-insurance provider dyads, we show that each side's assessment of how much it benefits from the dyad is related in a potentially dysf...
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作者：Hendricks, KB; Singhal, VR
作者单位：University System of Georgia; Georgia Institute of Technology
摘要：This paper empirically estimates the impact of not meeting promised new product introduction dates on the market value of the firm. We estimate the average ''abnormal'' change in the market value for a sample of 101 firms around the date when information about delaying the introduction of new products is publicly announced. On average, delay announcements decrease the market value of the firm by 5.25%. The average dollar change in the market value in 1991 dollars is $-119.3 million. The eviden...
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作者：Karmarkar, US; Pitbladdo, RC
摘要：This paper integrates the process oriented view of quality in manufacturing with the multiattribute product positioning and customer preference models of marketing, within the context of traditional economic models of markets and competition. In manufacturing applications, ''quality'' is often defined as conformance to specifications or as meeting standards on the performance of the product. In the marketing and economics literature, ''quality'' typically refers to the performance level or ''c...
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作者：Simaan, Y
摘要：Konno and Yamazaki (1992) propose the mean absolute deviation (MAD) model as an alternative to the mean variance (MV) model. They claim it retains all the positive features of the MV model, saves the investor computing time, and does not require the covariance matrix. This paper shows that ignoring the covariance matrix results in greater estimation risk that outweighs the benefits. In both models, estimation error is more;severe in small samples (small. observations relative to the number of ...
