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作者：Gorn, GJ; Chattopadhyay, A; Yi, T; Dahl, DW
作者单位：University of British Columbia
摘要：In designing print ads, one of the decisions the advertiser must make is which color(s) to use as executional cues in the ad. Typically, color decisions are based on intuition and anecdotal evidence. To provide guidelines for these decisions, this research proposes and tests a conceptual framework linking the hue, chroma, and value of the color(s) in an ad to consumers' feelings and attitudes. In an experimental study, the three dimensions of color used in an ad are manipulated using a between...
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作者：Simaan, Y
摘要：Konno and Yamazaki (1992) propose the mean absolute deviation (MAD) model as an alternative to the mean variance (MV) model. They claim it retains all the positive features of the MV model, saves the investor computing time, and does not require the covariance matrix. This paper shows that ignoring the covariance matrix results in greater estimation risk that outweighs the benefits. In both models, estimation error is more;severe in small samples (small. observations relative to the number of ...
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作者：Duenyas, I; Hopp, WJ; Bassok, Y
作者单位：Northwestern University
摘要：We consider the situation of a supplier plant whose customer plants desire just-in-time (JIT) deliveries. Randomness in both the production and demand processes make satisfying every demand that might occur in true JIT fashion impossible. Therefore, supplier plants typically negotiate bounds on JIT contracts with their customers. In this paper, we focus on the use Of ''quotas'' or ''target inventory levels'' as a mechanism for establishing such bounds. That is, the supplier firm is responsible...
