-
作者：Krishnan, V; Ulrich, KT
作者单位：University of Texas System; University of Texas Austin; University of Pennsylvania
摘要：his paper is a review of research in product development, which we define as the transformation of a market opportunity into a product available for sale. Our review is broad, encompassing work in the academic fields of marketing, operations management, and engineering design. The value of this breadth is in conveying the shape of the entire-research landscape. We focus on product development projects within a single firm. We also devote our attention to the development of physical goods, alth...
-
作者：Tatikonda, MV; Montoya-Weiss, MM
作者单位：University of North Carolina; University of North Carolina Chapel Hill; North Carolina State University
摘要：This paper adopts a multidisciplinary view of innovation by integrating operations and marketing perspectives of product development. The conceptual framework builds on the resource-based view of the firm and organizational information-processing theory to characterize relationships among organizational process factors, product development capabilities, critical uncertainties, and operational/market performance in product development projects. Data from a cross-sectional sample of 120 complete...
-
作者：Desai, P; Kekre, S; Radhakrishnan, S; Srinivasan, K
作者单位：Duke University; Carnegie Mellon University; University of Texas System; University of Texas Dallas
摘要：Product design decisions substantially affect the cost and revenue drivers. A design configuration with commonality can lower manufacturing cost. However, such a design may hinder the ability to extract price premiums through product differentiation. We explicitly investigate the marketing-manufacturing trade-off and derive analytical implications for three possible design configurations: unique, premium-common, and basic-common. Our model considers two distinct segments of consumers. Some of ...
-
作者：Dahan, E; Mendelson, H
作者单位：Massachusetts Institute of Technology (MIT); Stanford University
摘要：We model concept testing in new product development as a search for the most profitable solution to a design problem. When allocating resources, developers must balance the cost of testing multiple designs against the potential profits that may result. We propose extreme-value theory as a mathematical abstraction of the concept-testing process. We investigate the trade-off between the benefits and costs of parallel concept testing and derive closed-form solutions for the case of profits that f...
-
作者：Fleming, L
作者单位：Harvard University
摘要：While the Course of technological change is widely accepted to be highly uncertain and unpredictable, little work has identified or studied the ultimate sources and causes of that uncertainty. This paper proposes that purely technological uncertainty derives from inventors' search processes with unfamiliar components and component combinations. Experimentation with new components and new combinations leads to Less useful inventions on average, but it also implies an increase in the variability...
