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作者：Chen, FR; Federgruen, A; Zheng, YS
作者单位：Columbia University; University of Pennsylvania
摘要：We address a fundamental two-echelon distribution system in which the sales volumes of the retailers are endogenously determined on the basis of known demand functions. Specifically, this paper studies a distribution channel where a supplier distributes a single product to retailers, who in turn sell the product to consumers. The demand in each retail market arrives continuously at a constant rate that is a general decreasing function of the retail price in the market. We have characterized an...
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作者：Adner, R; Levinthal, D
作者单位：INSEAD Business School; University of Pennsylvania
摘要：The evolution of technology has been a central issue in the strategy and organizations Literature. However, the focus of much of this work has been on what is essentially the supply side of technical change-the evolution of firm capabilities. We present a demand-based view of technology evolution that is focused on the interaction between technology development and the demand environment in which the technology is ultimately evaluated. We develop a formal computer simulation model that explici...
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作者：Loch, CH; Terwiesch, C; Thomke, S
作者单位：INSEAD Business School; University of Pennsylvania; Harvard University
摘要：An important managerial problem in product design in the,extent to which testing activities are carried out in parallel or in series. Parallel testing has the advantage of proceeding more rapidly than serial testing but does not take advantage of the potential for learning between tests, thus resulting in a larger number of tests. We model this trade-off in the form of a dynamic program and derive the optimal testing strategy (or mix of parallel and serial testing) that minimizes both the to;a...
