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作者：Swaminathan, JM; Tayur, SR
作者单位：University of North Carolina; University of North Carolina Chapel Hill; Carnegie Mellon University
摘要：Supply chain management is likely to play an important role in the digital economy. In this paper, we first describe major issues in traditional supply chain management. Next, we focus our attention on the supply chain issues of visibility supplier relationships, distribution and pricing, customization, and real-time decision technologies that have risen to importance with the prevalence of e-business. We present an overview of relevant analytical research models that have been developed in th...
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作者：Spann, M; Skiera, B
作者单位：Goethe University Frankfurt
摘要：The application of Internet-based virtual stock markets (VSMs) is an additional approach that can be used to predict short- and medium-term market developments. The basic concept involves bringing a group of participants together via the Internet and allowing them to trade shares of virtual stocks. These stocks represent a bet on the outcome of future market situations, and their value depends on the realization of these market situations. In this process, a VSM elicits and aggregates the asse...
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作者：Datta, A; Dutta, K; Thomas, H; VanderMeer, D
作者单位：State University System of Florida; Florida International University; Carnegie Mellon University
摘要：The Internet is growing rapidly in terms of both use and infrastructure. Unfortunately, demand is outpacing the capacity of the infrastructure, as evidenced by unacceptably long response times. To support current load and further growth, we must address this problem. Several caching strategies have been proposed in the literature; many have been implemented to improve the quality of service on the Web. In this paper, we identify the main causes of delay on the Web, and provide a review of the ...
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作者：Padmanabhan, B; Tuzhilin, A
作者单位：University of Pennsylvania; New York University
摘要：Previous work on the solution to analytical electronic customer relationship management (eCRM) problems has used either data-mining (DM) or optimization methods, but has not combined the two approaches. By leveraging the strengths of both approaches, the eCRM problems of customer analysis, customer interactions, and the optimization of performance metrics (such as the lifetime value of a customer on the Web) can be better analyzed. In particular, many eCRM problems have been traditionally addr...
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作者：Boyd, EA; Bilegan, IC
作者单位：Centre National de la Recherche Scientifique (CNRS); Universite Federale Toulouse Midi-Pyrenees (ComUE); Universite de Toulouse; Ecole Nationale de l'Aviation Civile (ENAC)
摘要：We trace the history of revenue management in an effort to illustrate a successful e-commerce model of dynamic, automated sales. Our discourse begins with a brief overview of electronic distribution as practiced in the airline industry, emphasizing the fundamental role of central reservation and revenue management systems. Methods for controlling the sale of inventory are then introduced along with related techniques for optimization and forecasting. Research contributions and areas of signifi...
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作者：Elmaghraby, W; Keskinocak, P
作者单位：University System of Georgia; Georgia Institute of Technology
摘要：The benefits of dynamic pricing methods have long been known in industries, such as airlines, hotels, and electric utilities, where the capacity is fixed in the short-term and perishable. In recent years, there has been an increasing adoption of dynamic pricing policies in retail and other industries, where the sellers have the ability to store inventory. Three factors contributed to this phenomenon: (1) the increased availability of demand data, (2) the ease of changing prices due to new tech...
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作者：Murthi, BPS; Sarkar, S
作者单位：University of Texas System; University of Texas Dallas
摘要：We present a review of research studies that deal with personalization and synthesize current knowledge about these areas. We identify issues that we envision will be of interest to researchers working in the management sciences, taking an interdisciplinary approach that spans the areas of economics, marketing, information technology (IT), and operations research. We present a framework for personalization that allows us to identify key players in the personalization process as well as key sta...
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作者：Geoffrion, AM; Krishnan, R
作者单位：University of California System; University of California Los Angeles; Carnegie Mellon University
摘要：This begins a two-part commentary on management science and e-business, the theme of this two-part special issue. After explaining the topical clusters that give organization to both parts, we pose two key questions concerning the impact of the emerging digital economy on management science research: What fundamentally new research questions arise, and what kind of research enables progress on them. We sketch the papers appearing in this part from the perspective of both these questions, and o...
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作者：Dellarocas, C
作者单位：Massachusetts Institute of Technology (MIT)
摘要：Online feedback mechanisms harness the bidirectional communication capabilities of the Internet to engineer large-scale, word-of-mouth networks. Best known so far as a technology for building trust and fostering cooperation in online marketplaces, such as eBay, these mechanisms are poised to have a much wider impact on organizations. Their growing popularity has potentially important implications for a wide range of management activities such as brand building, customer acquisition and retenti...
