Revenue management and e-commerce

• 成果类型: Review
• 署名作者: Boyd, EA; Bilegan, IC
• 署名单位: Centre National de la Recherche Scientifique (CNRS); Universite Federale Toulouse Midi-Pyrenees (ComUE); Universite de Toulouse; Ecole Nationale de l'Aviation Civile (ENAC)
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.49.10.1363.17316
• 发表日期: 2003
• 页码: 1363-1386
• 关键词: revenue management; E-commerce; airline industry

摘要

We trace the history of revenue management in an effort to illustrate a successful e-commerce model of dynamic, automated sales. Our discourse begins with a brief overview of electronic distribution as practiced in the airline industry, emphasizing the fundamental role of central reservation and revenue management systems. Methods for controlling the sale of inventory are then introduced along with related techniques for optimization and forecasting. Research contributions and areas of significant research potential are given special attention. We conclude by looking at how revenue management is practiced outside of the airline industry, its relationship to dynamic pricing, and future directions for the discipline.