-
作者：Mizik, N; Jacobson, R
作者单位：Columbia University; University of Washington; University of Washington Seattle
摘要：uch public attention and considerable controversy surround pharmaceutical marketing practices and their impact on physicians. However, views on the matter have largely been shaped by anecdotal evidence or results from analyses with insufficient controls. Making use of a dynamic fixed-effects distributed lag regression model, we empirically assess the role that two central components of pharmaceutical marketing practices (namely, detailing and sampling) have on physician prescribing behavior. K...
-
作者：Rajan, MV; Reichelstein, S
作者单位：Stanford University
摘要：The paper Asymmetric Information, Incentives and Intrafirm Resource Allocation, by Harris, Kriebel, and Raviv, was published in the June 1982 issue of Management Science. In this article, written as part of this journal's 50-year anniversary celebration, we highlight the significance of the Harris et al. paper for research in managerial accounting. We first formulate and solve a continuous version of the Harris et al. model to illustrate the key assumptions and findings of their paper. We then...
-
作者：Sundararajan, A
作者单位：New York University
摘要：This paper analyzes optimal pricing for information goods under incomplete information, when both unlimited-usage (fixed-fee) pricing and usage-based pricing are feasible and administering usage-based pricing may involve transaction costs. It is shown that offering fixed-fee pricing in addition to a nonlinear usage-based pricing scheme is always profit improving in the presence of nonzero transaction costs, and there may be markets in which a pure fixed-fee is optimal. This implies that the op...
-
作者：Bollapragada, R; Rao, US; Zhang, J
作者单位：California State University System; San Francisco State University; AT&T; Alcatel-Lucent; Lucent Technologies; University System of Ohio; University of Cincinnati; Tulane University
摘要：We consider stock positioning in a pure assembly system controlled using installation base-stock policies. When component suppliers have random capacity and end-product demand is uncertain, we characterize the system's inventory dynamics. We show that components and, the, end product. play convex complementary roles in providing customer service. We propose a decomposition approach that uses an internal service level to independently determine near-optimal stock levels for each component. Comp...
-
作者：Kalnins, A; Mayer, KJ
作者单位：University of Southern California
摘要：We hypothesize that retail and service business units will enjoy reduced failure rates if affiliated with experienced multiunit owners and franchisors. Experience of individual owners and franchisees should result in knowledge that is tacit-and idiosyncratic and thus primarily of value locally Because franchisors typically codify knowledge gained from experience, we argue that units should benefit from both local and distant experience of their franchisor. Using Texan pizza restaurant failure ...
-
作者：Sosa, ME; Eppinger, SD; Rowles, CM
作者单位：INSEAD Business School; Massachusetts Institute of Technology (MIT); RTX Corporation; Pratt & Whitney
摘要：Product architecture knowledge is typically embedded in the communication patterns of established development organizations. While this enables the development of products using the existing architecture, it hinders the organization's ability to implement novel architectures, especially for complex products. Structured methods addressing this issue are lacking, as previous research has studied complex product development from two separate perspectives: product architecture and organizational s...
