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作者：Moe, WW; Fader, PS
作者单位：University of Texas System; University of Texas Austin; University of Pennsylvania
摘要：T his paper develops a model of conversion behavior (i.e., converting store visits into purchases) that predicts each customer's probability of purchasing based on an observed history of visits and purchases. We offer an individual-level probability model that allows for different forms of customer heterogeneity in a very flexible manner. Specifically, we decompose an individual's conversion behavior into two components: one for accumulating visit effects and another for purchasing threshold e...
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作者：Bollapragada, R; Rao, US; Zhang, J
作者单位：California State University System; San Francisco State University; AT&T; Alcatel-Lucent; Lucent Technologies; University System of Ohio; University of Cincinnati; Tulane University
摘要：We consider stock positioning in a pure assembly system controlled using installation base-stock policies. When component suppliers have random capacity and end-product demand is uncertain, we characterize the system's inventory dynamics. We show that components and, the, end product. play convex complementary roles in providing customer service. We propose a decomposition approach that uses an internal service level to independently determine near-optimal stock levels for each component. Comp...
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作者：Kalnins, A; Mayer, KJ
作者单位：University of Southern California
摘要：We hypothesize that retail and service business units will enjoy reduced failure rates if affiliated with experienced multiunit owners and franchisors. Experience of individual owners and franchisees should result in knowledge that is tacit-and idiosyncratic and thus primarily of value locally Because franchisors typically codify knowledge gained from experience, we argue that units should benefit from both local and distant experience of their franchisor. Using Texan pizza restaurant failure ...
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作者：Bernstein, F; DeCroix, GA
作者单位：Duke University
摘要：We model a modular assembly system in which a final assembler outsources some of the assembly task to first-tier suppliers (subassemblers), who produce modules made up of multiple components. The assembler sets module prices it will pay to the subassemblers, the subassemblers set component prices they will pay to suppliers, and then all players choose how much capacity to install, with the minimum capacity choice determining system capacity. Finally, stochastic end-product demand is observed a...
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作者：Audet, C; Brimberg, J; Hansen, P; Le Digabel, S; Mladenovic, N
作者单位：Universite de Montreal; Universite de Montreal; Polytechnique Montreal; University of Prince Edward Island; Universite de Montreal; HEC Montreal
摘要：The pooling problem, which is fundamental to the petroleum industry, describes a situation in which products possessing different attribute qualities are mixed in a series of pools in such a way that the attribute qualities of the blended products of the end pools must satisfy given requirements. It is well known that the pooling problem can be modeled through bilinear and nonconvex quadratic programming. In this paper, we investigate how best to apply a new branch-and-cut quadratic programmin...
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作者：Balasubramanian, S; Bhardwaj, P
作者单位：University of North Carolina; University of North Carolina Chapel Hill; University of California System; University of California Los Angeles
摘要：Researchers and managers broadly agree that coordination and harmony between manufacturing and marketing improve firm performance by eliminating suboptimal practices within the firm. In this paper, we present a contrasting view of the manufacturing-marketing interface. We model a duopoly in which the firms compete on price and quality dimensions. The manufacturing and marketing managers within each firm are presented with conflicting incentives focused on cost minimization and revenue maximiza...
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作者：Sosa, ME; Eppinger, SD; Rowles, CM
作者单位：INSEAD Business School; Massachusetts Institute of Technology (MIT); RTX Corporation; Pratt & Whitney
摘要：Product architecture knowledge is typically embedded in the communication patterns of established development organizations. While this enables the development of products using the existing architecture, it hinders the organization's ability to implement novel architectures, especially for complex products. Structured methods addressing this issue are lacking, as previous research has studied complex product development from two separate perspectives: product architecture and organizational s...
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作者：Ryu, YU; Chandrasekaran, R; Jacob, V
作者单位：University of Texas System; University of Texas Dallas; University of Texas System; University of Texas Dallas
摘要：Outcome prediction based on historical data has been of practical and theoretical interest in many disciplines. A common type of outcome prediction is binary or discrete outcome prediction, as found in medical diagnosis and firm bankruptcy prediction. The prediction problem studied in this paper is outcome time prediction, or prognosis. Prognosis in medicine refers to a prediction of probable outcome of a disease for a patient. Patient data used as the basis for disease prognosis are usually c...
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作者：Carrieri, F; Errunza, V; Sarkissian, S
作者单位：McGill University
摘要：Traditionally, integration has been studied at the country level. With increasing economic integration, industrial reorganization, and blurring of national boundaries (e.g., European Union (EU)), it is important to investigate global integration at the industry level. We argue that country-level integration (segmentation) does not preclude industry-level segmentation (integration). Indeed, our results suggest that a country is integrated with (segmented from) the world capital markets only if ...
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作者：Majchrzak, A; Cooper, LP; Neece, OE
作者单位：University of Southern California; National Aeronautics & Space Administration (NASA); NASA Jet Propulsion Laboratory (JPL); California Institute of Technology; Claremont Colleges; Claremont Graduate University
摘要：This study was conducted to better understand the knowledge reuse process when radical innovation (e.g., experiments to prepare for human exploration of Mars) is expected. The research involved detailing the knowledge reuse process in six case studies varying in degree of innovation. Across the six cases, a six-stage reuse-for-innovation process was identified consisting of three major actions: reconceptualize the problem and approach, including deciding to search for others' ideas to reuse; s...
