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作者：Debo, LG; Toktay, LB; Van Wassenhove, LN
作者单位：Carnegie Mellon University; University System of Georgia; Georgia Institute of Technology; INSEAD Business School
摘要：Remanufacturing is a production strategy whose goal is to recover the residual value of used products. Used products can be remanufactured at a lower cost than the initial production cost, but consumers value remanufactured products less than new products. The choice of production technology influences the value that can be recovered from a used product. In this paper, we solve the joint pricing and production technology selection problem faced by a manufacturer that considers introducing a re...
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作者：Graves, SC; Willems, SP
作者单位：Massachusetts Institute of Technology (MIT); Massachusetts Institute of Technology (MIT); Boston University
摘要：We address how to configure the supply chain for a new product for which the design has already been decided. The central question is to determine what suppliers, parts, processes, and transportation modes to select at each stage in the supply chain. There might be multiple options to supply a raw material, to manufacture or assemble the product, and to transport the product to the customer. Each of these options is differentiated by its lead time and direct cost added. Given these various cho...
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作者：Song, J; Zahedi, F
作者单位：Texas Tech University System; Texas Tech University; University of Wisconsin System; University of Wisconsin Milwaukee
摘要：Effective website design plays a critical role in attracting and maintaining customers' interest. Despite the importance of websites as the major and, at times, sole channel of communication in e-business, little theoretical knowledge is available about how websites may influence online shoppers' attitudes and behavior. In this paper, we develop a conceptual framework for measuring the impact of Web-design elements on the beliefs and behavior of Web customers. In developing the theoretical mod...
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作者：Klepper, S; Sleeper, S
作者单位：Carnegie Mellon University; RAND Corporation
摘要：Entry by spinoffs from incumbent firms is investigated for the laser industry. A model in which spinoffs exploit knowledge from their parents is constructed to explain the market conditions conducive to spinoffs, the types of firms that spawn spinoffs, and the relationship of spinoffs to their parents. The model is tested using detailed data on all laser entrants from the start of the industry through 1994. Our findings support the basic premise of the model that spinoffs inherit knowledge fro...
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作者：Stock, A; Balachander, S
作者单位：State University System of Florida; University of Central Florida; Purdue University System; Purdue University
摘要：Every marketer's dream is to create a hot product that customers would absolutely want to have, thus generating considerable profit to the marketer. According to one school of thought, marketers should make products hard to get in order to create really hot products. In this paper, using a game-theoretic model, we investigate if such scarcity strategies can indeed be optimal. While a scarcity strategy may appear to be a viable approach for making a firm's product successful, further analysis r...
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作者：Tan, Y; Mookerjee, VS
作者单位：University of Washington; University of Washington Seattle; University of Texas System; University of Texas Dallas
摘要：This study examines coordination issues that occur in allocating spending between advertising and information technology (IT) in electronic retailing. Electronic retailers run the risk of overspending on advertising to attract customers but underspending on IT, thus resulting in inadequate processing capacity at the firm's website. In this paper, we present a centralized, joint marketing-IT model to optimally allocate spending between advertising and IT, and we discuss an uncoordinated case wh...
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作者：Balachandran, KR; Radhakrishnan, S
作者单位：New York University; University of Texas System; University of Texas Dallas
摘要：We examine a supply chain in which the final product consists of components made by a buyer and a supplier. In the single moral-hazard case, the buyer's quality is observable, whereas in the double moral-hazard case, the buyer's quality is not observable. The supplier's quality is not observable in both the single and double moral-hazard cases. In each case, we examine a warranty/penalty contract between the buyer and the supplier based on information from incoming inspection and external fail...
