Market segmentation and product technology selection for remanufacturable products

• 成果类型: Article
• 署名作者: Debo, LG; Toktay, LB; Van Wassenhove, LN
• 署名单位: Carnegie Mellon University; University System of Georgia; Georgia Institute of Technology; INSEAD Business School
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.1050.0369
• 发表日期: 2005
• 页码: 1193-1205
• 关键词: product remanufacturing; market segmentation; technology management

摘要

Remanufacturing is a production strategy whose goal is to recover the residual value of used products. Used products can be remanufactured at a lower cost than the initial production cost, but consumers value remanufactured products less than new products. The choice of production technology influences the value that can be recovered from a used product. In this paper, we solve the joint pricing and production technology selection problem faced by a manufacturer that considers introducing a remanufacturable product in a market that consists of heterogeneous consumers. Our analysis discusses the market and technology drivers of product remanufacturability and identifies some phenomena of managerial importance that are typical of a remanufacturing environment.