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作者：Camm, JD; Cochran, JJ; Curry, DJ; Kaman, S
作者单位：University System of Ohio; University of Cincinnati; University of Louisiana System; Louisiana Technical University; University System of Ohio; University of Cincinnati
摘要：Conjoint analysis is a statistical technique used to elicit partworth utilities for product attributes from consumers to aid in the evaluation of market potential for new products. The objective of the share-of-choice problem (a common approach to new product design) is to find the design that maximizes the number of respondents for whom the new product's utility exceeds a specific hurdle (reservation utility). We present an exact branch-and-bound algorithm to solve the share-of-choice problem...
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作者：Venkatesh, V; Agarwal, R
作者单位：University of Arkansas System; University of Arkansas Fayetteville; University System of Maryland; University of Maryland College Park
摘要：We develop a theoretical model for predicting purchase behavior in electronic channels. The model suggests that website use (i.e., technology use), a key indicator of the degree to which a site is sticky, is a significant antecedent of purchase behavior. Furthermore, we relate the usability of a website to use behavior and purchase behavior. Specifically, individual characteristics and product type are argued to differentially influence the weights that customers place on five different catego...
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作者：Lapré, MA; Tsikriktsis, N
作者单位：Vanderbilt University; University of London; London Business School
摘要：In the extensive literature on learning curves, scholars have ignored outcome measures of organizational performance evaluated by customers. We explore whether customer dissatisfaction follows a learning-curve pattern. Do organizations learn to reduce customer dissatisfaction? Customer dissatisfaction occurs when customers' ex ante expectations about a product or service exceed ex post perceptions about the product or service. Because customers can increase expectations over time, customer dis...
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作者：Smith, JE; Winkler, RL
作者单位：Duke University
摘要：Decision analysis produces measures of value such as expected net present values or expected utilities and ranks alternatives by these value estimates. Other optimization-based processes operate in a similar manner. With uncertainty and limited resources, an analysis is never perfect, so these value estimates are subject to error. We show that if we take these value estimates at face value and select accordingly, we should expect the value of the chosen alternative to be less than its estimate...
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作者：Arora, A; Caulkins, JP; Telang, R
作者单位：Carnegie Mellon University
摘要：We present a model of fixing or patching a software problem after the product has been released in the market. Specifically, we model a software firm's trade-off in releasing a buggy product early and investments in fixing it later. just as the marginal cost of producing software can be effectively zero, so can the marginal cost of repairing multiple copies of defective software by issuing patches. We show that due to the fixed cost nature of investments in patching, a software vendor has ince...
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作者：Croson, R; Donohue, K
作者单位：University of Pennsylvania; University of Minnesota System; University of Minnesota Twin Cities
摘要：The tendency of orders to increase in variability as one moves up a supply chain is commonly known as the bullwhip effect. We study this phenomenon from a behavioral perspective in the context of a simple, serial, supply chain subject to information lags and stochastic demand. We conduct two experiments on two different sets of participants. In the first, we find the bullwhip effect still exists when normal operational causes (e.g., batching, price fluctuations, demand estimation, etc.) are re...
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作者：Barry, EJ; Kemerer, CE; Slaughter, SA
作者单位：Texas A&M University System; Texas A&M University College Station; Mays Business School; Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh; Carnegie Mellon University
摘要：Although product development research often focuses on activities prior to product launch, for long-lived, adaptable products like software, development can continue over the entire product life cycle. For managers of these products the challenges are to predict when and how much the products will change and to understand how their development decisions influence the timing and magnitude of future change activities. We develop a two-stage model that relates environmental volatility to product ...
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作者：Hsu, VN; Lee, CY; So, KC
作者单位：George Mason University; Hong Kong University of Science & Technology; University of California System; University of California Irvine
摘要：Short delivery time and the efficient management of component inventories are two crucial elements that determine the competitiveness of many contract assembly manufacturers, especially in the electronics industry. In this paper, we develop and analyze an optimization model to determine the optimal stocking quantities for components of an assemble-to-order product in an environment where demand is uncertain and the price for the final product and the costs of components depend on their deliver...
