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作者：Pieters, Rik; Wedel, Michel; Zhang, Jie
作者单位：Tilburg University; University System of Maryland; University of Maryland College Park
摘要：This study investigates consumers' attention to retail feature ads and proposes a method to optimize the design of the ads. Utilizing a large dataset of consumers' attention to over 1,100 individual feature ads collected with eye-tracking technology, we analyze the effects of the five key design elements of feature ads-brand, text, pictorial, price, and promotion-on consumers' attention to them. Attention is measured in terms of selection and gaze duration. We focus on the effects of the surfa...
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作者：Lesnevski, Vadim; Nelson, Barry L.; Staum, Jeremy
作者单位：Royal Bank of Scotland; Northwestern University
摘要：In financial risk management, coherent risk measures have been proposed as a way to avoid undesirable properties of measures such as value at risk that discourage diversification and do not account for the magnitude of the largest, and therefore most serious, losses. A coherent risk measure equals the maximum expected loss under several different probability measures, and these measures are analogous to populations or systems in the ranking-and-selection literature. However, unlike in ranking ...
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作者：Sliwka, Dirk
作者单位：University of Cologne
摘要：The connection between strategic change and managerial turnover is studied within a model where managers decide on a firm's strategy Managers as well as firm owners care for the long-term success of a company, but managers are also interested in their own reputation. Due to reputational concerns, managers are reluctant to alter strategic decisions they themselves made in the past even when internal accounting information indicates that they should do so. It is shown that it may well be optimal...
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作者：Wakker, Peter P.; Timmermans, Danielle R. M.; Machielse, Irma
作者单位：Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC; Vrije Universiteit Amsterdam
摘要：This paper presents a field study into the effects of statistical information concerning risks on willingness to take insurance, with special attention being paid to the usefulness of these effects for the clients (the insured). Unlike many academic studies, we were able to use in-depth individual interviews of a large representative sample from the general public (N = 476). The statistical information that had the most interesting effects, individual own past-cost information, unfortunately e...
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作者：Budescu, David V.; Du, Ning
作者单位：University of Illinois System; University of Illinois Urbana-Champaign; DePaul University
摘要：This study investigates the quality of direct probability judgments and quantile estimates with a focus on calibration and consistency. The two response modes use different measures of miscalibration, so it is difficult to directly compare their relative (in)accuracy. We employed a more refined within-subject design in which decision makers (DMs) used both response modes to make judgments about a random sample of stocks accompanied by identical information to facilitate comparison between the ...
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作者：Jensen, Robert J.; Szulanski, Gabriel
作者单位：Brigham Young University; INSEAD Business School
摘要：This paper is a direct empirical examination of the fundamental claim that use of templates enhances the effectiveness of knowledge transfer. We explore the effect of template use through an eight-year, in-depth field investigation of Rank Xerox (now Xerox Europe). The field investigation covers three sequential transfer efforts in 15 western European countries. The investigation reveals a naturally occurring, repeated-treatment quasi experiment that allows us to test the hypothesis that the u...
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作者：Lichtendahl, Kenneth C., Jr.; Winkler, Robert L.
作者单位：University of Virginia; Duke University
摘要：Probability forecasters who are rewarded via a proper scoring rule may care not only about the score, but also about their performance relative to other forecasters. We model this type of preference and show that a competitive forecaster who wants to do better than another forecaster typically should report more extreme probabilities, exaggerating toward zero or one. We consider a competitive forecaster's best response to truthful reporting and also investigate equilibrium reporting functions ...
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作者：Venkataraman, Sriram; Stremersch, Stefan
作者单位：Emory University; Duke University
摘要：Decision making by physicians on patients' treatment has come under increased public scrutiny. In fact, there is a fair amount of debate on the effects of marketing actions of pharmaceutical firms toward physicians and their impact on physician prescription behavior. While some scholars find a strong and positive influence of marketing actions, some find only moderate effects, and others even find negative effects. Debate is also mounting on the role of other influencers (such as patient reque...
