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作者:Chung, Doug J.; Kim, Byungyeon; Park, Byoung G.
作者单位:Harvard University; State University of New York (SUNY) System; University at Albany, SUNY
摘要:This paper evaluates the short- and long-term value of sales representatives' detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call patterns for route sales. The findings reveal that the long-term persistence effect of detailing is more pronounced for specialist physicians, whereas the contemporaneous marginal effect is higher for generalists. The paper also provid...
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作者:Lyu, Guodong; Cheung, Wang-Chi; Chou, Mabel; Teo, Chung Piaw; Zheng, Zhichao; Zhong, Yuanguang
作者单位:National University of Defense Technology - China; National University of Singapore; National University of Singapore; National University of Singapore; Singapore Management University; South China University of Technology
摘要:In many production environments, a fixed network of capacity is shared flexibly between multiple products with random demands. What is the best way to configure the capacity of the production network and to allocate the available capacity to meet predetermined fill rate requirements? We develop a new approach for network capacity configuration and allocation and characterize the relationship between the capacity of the network and the attainable fill rate levels for the products, taking into a...
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作者:Zhang, Dennis J.; Dai, Hengchen; Dong, Lingxiu; Wu, Qian; Guo, Lifan; Liu, Xiaofei
作者单位:Washington University (WUSTL); University of California System; University of California Los Angeles; Alibaba Group
摘要:We study the value of short-lived and experientially oriented pop-up stores, a popular type of omnichannel retail strategy, on both retailers that participate in pop-up store events and retailing platforms that host these retailers. We conduct a large-scale, randomized field experiment with Alibaba Group involving approximately 800,000 customers. We randomly assign customers to either receive a message about an upcoming weeklong pop-up store event organized by Alibaba's business-to-consumer pl...
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作者:Li, Kai; Qiu, Jiaping; Wang, Jin
作者单位:University of British Columbia; McMaster University; Wilfrid Laurier University
摘要:We examine the organizational choice and innovative activity of technology conglomerates firms that explore different technology fields with heated inventive activity. We develop a measure of firm-to-economy technological proximity to capture the extent of a firm's technology conglomeration. We show that technology conglomerates are more likely to form alliances and that these alliances lead to higher patent output. In terms of underlying mechanisms, we show that after alliance formation, ther...
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作者:Nambiar, Mila; Simchi-Levi, David; Wang, He
作者单位:Massachusetts Institute of Technology (MIT); Massachusetts Institute of Technology (MIT); University System of Georgia; Georgia Institute of Technology
摘要:We study a multiperiod dynamic pricing problem with contextual information, where the seller uses a misspecified demand model. The seller sequentially observes past demand, updates model parameters, and then chooses the price for the next period based on time-varying features. We show that model misspecification leads to a correlation between price and prediction error of demand per period, which, in turn, leads to inconsistent price elasticity estimates and hence suboptimal pricing decisions....
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作者:Buterin, Vitalik; Hitzig, Zoe; Weyl, E. Glen
作者单位:Harvard University; Microsoft
摘要:We propose a design for philanthropic or publicly funded seeding to allow (near) optimal provision of a decentralized, self-organizing ecosystem of public goods. The concept extends ideas from quadratic voting to a funding mechanism for endogenous community formation. Citizens make contributions to public goods of value to them. The amount received by the public good is (proportional to) the square of the sum of the square roots of contributions received. Under the standard model, this mechani...