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作者:Zhang, Jiding; Savin, Sergei; Veeraraghavan, Senthil
作者单位:New York University; NYU Shanghai; University of Pennsylvania
摘要:Problem definition: We study the optimal design of crowdfunding campaigns and develop a model that maximizes revenue for a given crowdfunding campaign by optimizing both the pledge level sought from donors and the duration of the campaign. Academic/practical relevance: Our model explains the patterns of backer/donor arrival and pledging observed on crowdfunding platforms, such as Kickstarter. This model can be used to calibrate the revenue impact from using prespecified pledge levels or campai...
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作者:Tian, Zhili; Hazen, Gordon B.; Li, Hong
作者单位:University of Houston System; University of Houston; Northwestern University; University of California System; University of California Davis
摘要:Problem definition: The cost for developing a new drug ranged from $1 billion to more than $2 billion between 2010 and 2019. In addition to high development costs, the efficacy of the candidate drug, patient enrollment, the market exclusivity period (MEP), and the planning horizon are uncertain. Moreover, slow enrollment leads to increased costs, canceled clinical trials, and lost potential revenue. Many firms, hoping to detect efficacy versus futility of the candidate drug early to save devel...
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作者:Koca, Yesim; Martagan, Tugce; Adan, Ivo; Maillart, Lisa; van Ravenstein, Bram
作者单位:Eindhoven University of Technology; Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh; Merck & Company; Intervet International B.V.
摘要:Problem definition: Bleed-feed is a novel technology that allows biomanufacturers to skip intermediary bioreactor setups. However, the specific time at which bleed-feed is performed is critical for success. The process is stringently regulated, and its implementation involves unique tradeoffs in operational decision making. Our analysis formalizes the operational challenges related to bleed-feed decisions, and our results inform biomanufacturers and policymakers on the potential impact of this...
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作者:Benjaafar, Saif; Chen, David; Wang, Rowan; Yan, Zhenzhen
作者单位:University of Minnesota System; University of Minnesota Twin Cities; The Chinese University of Hong Kong, Shenzhen; Southern University of Science & Technology; Nanyang Technological University
摘要:Problem definition: This paper studies an appointment system where a finite number of customers are scheduled to arrive in such a way that (1) the expected waiting time of each individual customer cannot exceed a given threshold; and (2) the appointment times are set as early as possible (without breaking the waiting time constraint). Methodology/results: First, we show that, under the service-level constraint, a prospective schedule can be obtained from a sequential scheduling approach. In pa...
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作者:Wang, Zhongbin; Cui, Shiliang; Fang, Lei
作者单位:Tianjin University; Georgetown University; Nankai University
摘要:Problem definition: The main goal of many nonprofit or nongovernmental organizations is to increase the number of customers who receive service (i.e., service coverage) and social welfare. However, the limited number of employees, volunteers, and service locations results in long service wait. In addition, getting customers living in remote areas to receive services by traveling long distances is difficult. We propose an innovative distance-based service priority policy that would reduce the s...
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作者:Yang, Liu; Shang, Weixin; Liu, Liming
作者单位:Tsinghua University; Lingnan University; Southern University of Science & Technology
摘要:Problem definition: Customer joining behavior is of major concern for service systems where the service capacity is uncertain. Academic/practical relevance: It remains unclear whether customer inference of uncertain service capacity can lead to follow the crowd (FTC) behavior. Management can release capacity information, but how it affects system performance needs to be understood. Methodology: We use a single-server queue to analyze the joining behavior of customers who infer the actual servi...
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作者:Li, Xi; Li, Krista J.
作者单位:University of Hong Kong; Indiana University System; Indiana University Bloomington; IU Kelley School of Business
摘要:Problem definition: Firms heavily invest in big data technologies to collect consumer data and infer consumer preferences for price discrimination. However, consumers can use technological devices to manipulate their data and fool firms to obtain better deals. We examine how a firm invests in collecting consumer data and makes pricing decisions and whether it should disclose its scope of data collection to consumers who can manipulate their data. Methodology/results: We develop a game-theoreti...
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作者:Kaushik, Nilam; Gokpinar, Bilal
作者单位:Indian Institute of Management (IIM System); Indian Institute of Management Bangalore; University of London; University College London
摘要:Problem definition: In today's highly dynamic and competitive app markets, a significant portion of development takes place after the initial product launch via the addition of new features and the enhancement of existing products. In managing the sequential innovation process in mobile app development, two key operational questions arise. (i) What features and attributes should be added to existing products in successive versions? (ii) How should these features and attributes be implemented f...
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作者:Chen, Fadong; Zhao, Yingshuai; Thonemann, Ulrich
作者单位:Zhejiang University; Zhejiang University; University of Cologne
摘要:Problem definition: We analyzed the value of response time information in supply chain bargaining and how the transparency of response times affects bargaining dynamics and outcomes. Academic/practical relevance: The research on supply chain bargaining has focused on agents' choices, whereas the value of process data, such as response times, has received limited attention. The process data underlying a decision can contain valuable information about the agents' preference. Methodology: We cond...
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作者:Liu, Yixuan; Wang, Xiaofang; Gilbert, Stephen; Lai, Guoming
作者单位:China Europe International Business School; Renmin University of China; University of Texas System; University of Texas Austin
摘要:Problem definition: We investigate the participation, competition, and welfare at platforms that focus on customer-intensive discretionary services, such as healthcare, legal, and business consulting. Academic/practical relevance: Such platforms have recently emerged in practice to provide a venue for independent professionals and service seekers to match online. Methodology: We develop a strategic queueingmodel, where the platform sets the commission rate, upon which service providers decide ...