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作者：Bala, Ram; Carr, Scott
作者单位：Indian School of Business (ISB)
摘要：The computer software industry is an extreme example of rapid new product introduction. However, many consumers are sophisticated enough to anticipate the availability of upgrades in the future. This creates the possibility that consumers might either postpone purchase or buy early on and never upgrade. In response, many software producers offer special upgrade pricing to old customers in order to mitigate the effects of strategic consumer behavior. We analyze the optimality of upgrade pricing...
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作者：Ballestin, Francisco; Leus, Roel
作者单位：Universidad Publica de Navarra; KU Leuven
摘要：We investigate resource-constrained project scheduling with stochastic activity durations. Various objective functions related to timely project completion are examined, as well as the correlation between these objectives. We develop a GRASP-heuristic to produce high-quality solutions, using so-called descriptive sampling. The algorithm outperforms existing algorithms for expected-makespan minimization. The distribution of the possible makespan realizations for a given scheduling policy is als...
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作者：Cho, Soo-Haeng; McCardle, Kevin F.; Tang, Christopher S.
作者单位：Carnegie Mellon University; University of California System; University of California Los Angeles
摘要：For many product categories, manufacturers and retailers often offer rebates to stimulate sales. Due to certain adverse effects, however, some manufacturers and retailers are contemplating the elimination of their rebate programs. This paper sheds light on the debate about the value of rebate programs by presenting a model for evaluating the conditions under which a firm should offer rebates in a competitive environment. Specifically, we consider a two-level supply chain comprising one manufac...
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作者：Tilson, Vera; Wang, Yunzeng; Yang, Wei
作者单位：University of Rochester; University of California System; University of California Riverside; Long Island University; Long Island University Post
摘要：In durable goods markets, such as those for automobiles or computers, the coexistence of selling and leasing is common as is the existence of both corporate and individual consumers. Leases to corporate consumers affect the price of used goods on the second-hand market which in turn affect the buying and leasing behavior of individual consumers. The setting of prices (or volumes) for sale and lease to individual and corporate consumers is a complicated problem for manufacturers. We consider a ...
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作者：Wang, Haifeng; Yan, Houmin
作者单位：Tsinghua University; Chinese University of Hong Kong
摘要：It is common for suppliers operating in batch-production mode to deal with patient and impatient customers. This paper considers inventory models in which a supplier provides alternative lead times to its customers: a short or a long lead time. Orders from patient customers can be taken by the supplier and included in the next production cycle, while orders from impatient customers have to be satisfied from the on-hand inventory. We denote the action to commit one unit of on-hand inventory to ...
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作者：Ho, Teck H.; Tang, Christopher S.
作者单位：University of California System; University of California Berkeley; University of California System; University of California Los Angeles
摘要：In this special issue, the contributing authors address several emerging marketing and operations interface problems and develop innovative approaches for solving them. Specifically, by explicitly modeling active consumer behavior under different pricing schemes, the papers in this special issue examine how firms can coordinate their marketing and operations to improve their competitiveness and profit. The papers also provide insights on how to develop and operate new and innovative market mec...
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作者：Subramanian, Ravi; Gupta, Sudheer; Talbot, Brian
作者单位：University System of Georgia; Georgia Institute of Technology; Simon Fraser University; University of Michigan System; University of Michigan
摘要：Extended Producer Responsibility (EPR) legislation focuses on the life-cycle environmental performance of products and has significant implications for management theory and practice. In this paper, we examine the influence of EPR policy parameters on product design and coordination incentives in a durable product supply chain. We model a manufacturer supplying a remanufacturable product to a customer over multiple periods. The manufacturer invests in two design attributes of the product that ...
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作者：Mukhopadhyay, Samar K.; Su, Xuemei; Ghose, Sanjoy
作者单位：Sungkyunkwan University (SKKU); California State University System; California State University Long Beach; University of Wisconsin System; University of Wisconsin Milwaukee
摘要：We study a distribution channel where a manufacturer relies on a sales agent for selling the product, and for investing in the most appropriate marketing effort. The agent's effort is hard to monitor. In addition, the cost of effort is the agent's private information. These impose challenges to the manufacturer in its endeavor to influence the agent's marketing effort provisions and to allocate profit between the two parties. We propose two contract forms. The franchise fee contract is a two-p...
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作者：Oliva, Rogelio; Watson, Noel
作者单位：Texas A&M University System; Texas A&M University College Station; Mays Business School; Harvard University
摘要：To date, little research has been done on managing the organizational and political dimensions of generating and improving forecasts in corporate settings. We examine the implementation of a supply chain planning process at a consumer electronics company, concentrating on the forecasting approach around which the process revolves. Our analysis focuses on the forecasting process and how it mediates and accommodates the functional biases that can impair the forecast accuracy. We categorize the s...
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作者：Castillo, Ignacio; Ingolfsson, Armann; Sim, Thaddeus
作者单位：Wilfrid Laurier University; University of Alberta; Le Moyne College
摘要：We consider two capacity choice scenarios for the optimal location of facilities with fixed servers, stochastic demand, and congestion. Motivating applications include virtual call centers, consisting of geographically dispersed centers, walk-in health clinics, motor vehicle inspection stations, automobile emissions testing stations, and internal service systems. The choice of locations for such facilities influences both the travel cost and waiting times of users. In contrast to most previous...
