-
作者：Brabazon, Philip G.; MacCarthy, Bart; Woodcock, Andrew; Hawkins, Robert W.
作者单位：University of Nottingham; Ford Motor Company
摘要：Mass customization has been viewed as desirable but difficult to achieve in the volume automotive sector. Here we consider flexibility in automotive order fulfillment systems to enhance the ability to satisfy customers with their desired vehicle variants within acceptable delivery lead times. Two types of flexibility are compared in a Virtual-Build-to-Order system-reconfiguration in the planning pipeline and interdealer trading. A representative simulation model is used to investigate the impa...
-
作者：Venkatesh, Viswanath; Bala, Hillol; Sykes, Tracy Ann
作者单位：University of Arkansas System; University of Arkansas Fayetteville; Indiana University System; IU Kelley School of Business; Indiana University Bloomington; Australian National University
摘要：India is an important frontier for economic growth, investments, and development. The service sector, like the manufacturing industry, in India is booming. Following the trend of their western counterparts, service organizations in India are implementing enterprise-level information and communication technologies (ICTs) to support service processes. In this paper, we used socio-technical systems theory to develop hypotheses about the effects of ICTs on the five job characteristics, i.e., skill...
-
作者：Cattani, Kyle D.; Dahan, Ely; Schmidt, Glen M.
作者单位：Indiana University System; Indiana University Bloomington; IU Kelley School of Business; University of California System; University of California Los Angeles; Utah System of Higher Education; University of Utah
摘要：Consider a manufacturer who mass customizes variants of a product in make-to-order fashion, and also produces standard variants as make-to-stock. A traditional manufacturing strategy would be to employ two separate manufacturing facilities: a flexible plant for mass-customized items and an efficient plant for standard items. We contrast this traditional focus strategy with an alternative that better utilizes capacity by combining production of mass-customized and standard items in one of two a...
-
作者：Huang, Xiaowen; Kristal, Mehmet Murat; Schroeder, Roger G.
作者单位：University System of Ohio; Miami University; York University - Canada; University of Minnesota System; University of Minnesota Twin Cities
摘要：This study investigates the role of organizational structure in facilitating the development of mass customization (MC) capability in various manufacturing settings. Specifically, three dimensions of organizational structure are considered-flatness, centralization, and employee multifunctionality. We model organizational structure as a second-order factor whose value is captured on a mechanistic-organic continuum, where the organic form is characterized by a flat, decentralized structure with ...
-
作者：Kunnumkal, Sumit; Topaloglu, Huseyin
作者单位：Indian School of Business (ISB); Cornell University
摘要：In this paper, we propose a new dynamic programming decomposition method for the network revenue management problem with customer choice behavior. The fundamental idea behind our dynamic programming decomposition method is to allocate the revenue associated with an itinerary among the different flight legs and to solve a single-leg revenue management problem for each flight leg in the airline network. The novel aspect of our approach is that it chooses the revenue allocations by solving an aux...
-
作者：Merle, Aurelie; Chandon, Jean-Louis; Roux, Elyette; Alizon, Fabrice
作者单位：Grenoble Ecole Management; Aix-Marseille Universite
摘要：The operations management literature on mass customization mainly focuses on the questions of whether and how manufacturers can efficiently deliver customization. Researchers have analyzed the trade-offs between customization and dimensions of operational performance such as delivery times, quality, and costs. However, we argue that providing efficient customization is not sufficient per se to assess the value of mass customization. From this perspective, this paper focuses on complementary me...
-
作者：Ton, Zeynep; Raman, Ananth
作者单位：Harvard University
摘要：We examine the effects of product variety and inventory levels on store sales. Using 4 years of data from stores of a large retailer, we show that increases in product variety and inventory levels are both associated with higher sales. We also show that increasing product variety and inventory levels has an indirect negative effect on store sales through their impact on phantom products-products that are physically present at the store, but only in storage areas where customers cannot find or ...
-
作者：Salmeron, Javier; Apte, Aruna
作者单位：United States Department of Defense; United States Navy; Naval Postgraduate School; United States Department of Defense; United States Navy; Naval Postgraduate School
摘要：A key strategic issue in pre-disaster planning for humanitarian logistics is the pre-establishment of adequate capacity and resources that enable efficient relief operations. This paper develops a two-stage stochastic optimization model to guide the allocation of budget to acquire and position relief assets, decisions that typically need to be made well in advance before a disaster strikes. The optimization focuses on minimizing the expected number of casualties, so our model includes first-st...
-
作者：Fruchter, Gila E.; Mantrala, Murali K.
作者单位：Bar Ilan University; University of Missouri System; University of Missouri Columbia
摘要：This paper focuses on the proactive planning of a partial switch of a prescription (Rx) drug brand to over-the-counter (OTC) status within the former's patent-protected life. The planning issues are whether and when to make this switch from the single-status Rx drug phase to the dual-status Rx+OTC phase with or without the grant of a 3-year market exclusivity period for the OTC drug by the US Food and Drug Administration. We formulate an optimal control problem that leads to a two-phase optimi...
