作者：Zhou, Yun; Zhang, Zhoupeng (Jack); Hu, Ming; Cui, Haitao (Tony)
作者单位：McMaster University; State University of New York (SUNY) System; University at Albany, SUNY; University at Buffalo, SUNY; University of Toronto; University of Minnesota System
摘要：How will peer pressure among sellers affect their operations in an online marketplace? Motivated by online platforms' marketplace designs that prompt sellers to compare their performances, in this paper, we develop and study a price competition model in which sellers account for both profits and peer comparison outcomes. In our model, two sellers offer substitutable products, and each of them sets a price ex ante to maximize their expected total utility, which is the sum of one's profit and th...
