作者：MORRIS, MH; DAVIS, DL; ALLEN, JW
作者单位：State University System of Florida; University of Central Florida; State University System of Florida; University of Central Florida
摘要：This study reports on results of a cross-cultural, empirical investigation designed to assess the impact of individualism/collectivism upon organizational entrepreneurship. The findings indicate individualism/collectivism is an important factor in understanding entrepreneurial behavior in the firm. Implications of these findings are discussed.
作者：JOHANSSON, JK; RONKAINEN, IA; CZINKOTA, MR
摘要：With the political and economic changes in Eastern Europe, there is an increasing need to market successfully products from these countries in the industrialized world. This paper explores the extent to which the risk attitudes, political convictions, and country-of-origin associations of individuals affect the buying decision of a product from a controversial source country. On a theoretical level, it is investigated where in the decision-making process political convictions and country-of-or...
