作者：King, Brayden G.; Soule, Sarah A.
作者单位：Brigham Young University; Cornell University
摘要：This paper uses social movement theory to examine one way in which secondary stakeholders outside the corporation may influence organizational processes, even if they are excluded from participating in legitimate channels of organizational change. Using data on activist protests of U. S. corporations during 1962-1990, we examine the effect of protests on abnormal stock price returns, an indicator of investors' reactions to a focal event. Empirical analysis demonstrates that protests are more i...
