The Business of Sports: An Operations Perspective

• 成果类型: Article
• 署名作者: Geng, Xianjun; Hall, Nicholas G.; Mallipeddi, Rakesh R.; Tan, Yinliang (Ricky)
• 署名单位: University of Houston System; University of Houston; University System of Ohio; Ohio State University; China Europe International Business School
• 刊物名称: PRODUCTION AND OPERATIONS MANAGEMENT
• ISSN/ISSBN: 1059-1478
• DOI: 10.1177/10591478251406726
• 发表日期: 2026
• 关键词: information suppression; shrouded attributes; sales

摘要

While sports are enjoyed by several billion fans globally, the business of sports has evolved into a multi-billion dollar industry. Multi-disciplinary research on developing competitive strategies for drafting players and making on-field decisions is growing rapidly. However, there remains a notable gap in operations management research focusing on the business aspects of the sports industry. This paper addresses this gap in the literature to encourage future research in this domain. We highlight new opportunities for operations management researchers, emphasizing five research themes that are of importance to the sports industry: (1) Revenue management, (2) new technologies in sports business, (3) betting, (4) rule and competition changes, and (5) service operations. We identify important and relevant open-ended research questions and discuss related trade-offs to address the research questions. This paper provides a basis for future operations management research to address the unique challenges faced by sports organizations.