Does Organizational Image Matter? Image, Identification, and Employee Behaviors in Public and Nonprofit Organizations

• 成果类型: Article
• 署名作者: Rho, Eunju; Yun, Taesik; Lee, Kangbok
• 署名单位: University System of Ohio; University of Akron; University System of Georgia; University of Georgia; Auburn University System; Auburn University
• 刊物名称: PUBLIC ADMINISTRATION REVIEW
• ISSN/ISSBN: 0033-3352
• DOI: 10.1111/puar.12338
• 发表日期: 2015
• 页码: 421-431
• 关键词: JOB-SATISFACTION; social identity; absenteeism; COMMITMENT; attendance; turnover; motivation; absence; VOICE

摘要

Organizational image, identity, and identification are powerful concepts in terms of understanding members' behaviors and beliefs. In particular, the term image has frequently been used to describe the overall impression of the organization, but most scholars have only focused on organizational image as it is perceived by external audiences. However, organizational image as perceived by members within an organization is critical for determining its impact on individual employees' motivation, work behaviors, and further performance at work. This article explores the roles of organizational image and identification in explaining organizational behaviorsextra-role behavior and absenteeismin public and nonprofit organizations. A series of seemingly unrelated regressions were used to analyze survey data from 1,220 respondents. Results show that organizational image is positively related to employee identification, and identification has a significant influence on promoting extra-role behavior and lowering employee absenteeism.