The INSPIRE Framework: How Public Administrators Can Increase Compliance with Written Requests Using Behavioral Techniques

• 成果类型: Article
• 署名作者: Faulkner, Nicholas; Borg, Kim; Bragge, Peter; Curtis, Jim; Ghafoori, Eraj; Goodwin, Denise; Jorgensen, Bradley S.; Jungbluth, Lena; Kneebone, Sarah; Smith, Liam; Wright, Breanna; Wright, Paula
• 署名单位: Melbourne Genomics Health Alliance; Melbourne Genomics Health Alliance
• 刊物名称: PUBLIC ADMINISTRATION REVIEW
• ISSN/ISSBN: 0033-3352
• DOI: 10.1111/puar.13004
• 发表日期: 2019
• 页码: 125-135
• 关键词: implementation intentions; source credibility; financial incentives; monetary incentives; procedural justice; RESPONSE RATES; visual-search; metaanalysis; web; COMMUNICATION

摘要

Public administrators rely on written communications to send information to citizens and stakeholders, and they are among the heaviest users of the postal service. Behavioral science research has identified several techniques that public administrators can use to increase compliance with written requests and, in turn, increase effectiveness. Currently, however; many written communications from government bodies are not written in a manner that utilizes these techniques. It remains an ongoing challenge for public administrators to identify, understand., and use these techniques in the written communications sent by their organizations. This article presents a framework capturing seven prominent techniques in a simple mnemonic INSPIRE that is already being used by several government bodies in Australia. It also provides practical examples of how to use each technique and demonstrates that using these techniques could result in large aggregate improvements in effectiveness and socially desirable outcomes of public administrators' written communications.