Competition and Collaboration in Crowdsourcing Communities: What Happens When Peers Evaluate Each Other?

• 成果类型: Article
• 署名作者: Riedl, Christoph; Grad, Tom; Lettl, Christopher
• 署名单位: Northeastern University; Copenhagen Business School; Vienna University of Economics & Business
• 刊物名称: ORGANIZATION SCIENCE
• ISSN/ISSBN: 1047-7039
• DOI: 10.1287/orsc.2021.15163
• 发表日期: 2024
• 页码: 1957-1976
• 关键词: crowdsourcing; ONLINE COMMUNITIES; collaboration and competition; self-promotion; sabotage

摘要

Crowdsourcing has evolved as an organizational approach to distributed problem solving and innovation. As contests are embedded in online communities and evaluation rights are assigned to the crowd, community members face a tension: They find themselves exposed to both competitive motives to win the contest prize and collaborative participation motives in the community. The competitive motive suggests they may evaluate rivals strategically according to their self-interest, the collaborative motive suggests they may evaluate their peers truthfully according to mutual interest. Using field data from Threadless on 38 million peer evaluations of more than 150,000 submissions across 75,000 individuals over 10 years and two natural experiments to rule out alternative explanations, we answer the question of how community members resolve this tension. We show that as their skill level increases, they become increasingly competitive and shift from using self -promotion to sabotaging their closest competitors. However, we also find signs of collaborative behavior when high -skilled members show leniency toward those community members who do not directly threaten their chance of winning. We explain how the individual -level use of strategic evaluations translates into important organizational -level outcomes by affecting the community structure through individuals' long-term participation. Although low -skill targets of sabotage are less likely to participate in future contests, high -skill targets are more likely. This suggests a feedback loop between competitive evaluation behavior and future participation. These findings have important implications for the literature on crowdsourcing design, and the evolution and sustainability of crowdsourcing communities.