STRATEGY THROUGH THE OPTION LENS - AN INTEGRATED VIEW OF RESOURCE INVESTMENTS AND THE INCREMENTAL-CHOICE PROCESS
成果类型：
Article
署名作者：
BOWMAN, EH; HURRY, D
署名单位：
Southern Methodist University
刊物名称：
ACADEMY OF MANAGEMENT REVIEW
ISSN/ISSBN：
0363-7425
DOI：
10.2307/258597
发表日期：
1993
页码：
760-782
关键词：
摘要：
This article develops an option-theoretic perspective for organizational strategic management. Grounded in the basic intuition that people seek to ''keep options open'' in situations that involve an unforeseeable future, and supported by theory in financial economics. this view is a recent development in strategy. The theory integrates resource allocation. sense making, organizational learning, and strategic positioning in a unified framework, and it provides a new explanation for some counterintuitive empirical findings.