Patterns in the diffusion of strategies across organizations: Insights from the innovation diffusion literature

• 成果类型: Article
• 署名作者: O'Neill, HM; Pouder, RW; Buchholtz, AK
• 署名单位: University of North Carolina; University of North Carolina Chapel Hill; Clemson University; University System of Georgia; University of Georgia
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• DOI: 10.2307/259101
• 发表日期: 1998
• 页码: 98-114
• 关键词: ENVIRONMENTAL VARIATION; performance; mergers; acquisitions; management; responses; PERSPECTIVE; dimensions; MODEL; firm

摘要

Firms often adopt strategies in spite of mixed evidence about the strategy's performance and of evidence that the strategy leads to inefficient outcomes. Here, we describe the conditions prompting the spread of inefficient strategies through a population of firms, as well as the characteristics of individual firms that affect their propensity to adopt efficient and inefficient strategies. We focus on one pattern that appears common to strategic adoptions: a pattern where the number of unsuccessful adoptions exceeds the number of successful adoptions. We note how the failure to consider diffusion patterns in empirical strategic research limits use of that research as a source of prescriptive theory.