The Impact of Culture on Creativity: How Cultural Tightness and Cultural Distance Affect Global Innovation Crowdsourcing Work
成果类型：
Review
署名作者：
Chua, Roy Y. J.; Roth, Yannig; Lemoine, Jean-Francois
署名单位：
Singapore Management University; heSam Universite; Universite Pantheon-Sorbonne; heSam Universite; Universite Pantheon-Sorbonne; ESSCA School of Management
刊物名称：
ADMINISTRATIVE SCIENCE QUARTERLY
ISSN/ISSBN：
0001-8392
DOI：
10.1177/0001839214563595
发表日期：
2015
页码：
189-227
关键词：
research-and-development
NATIONAL CULTURE
MULTICULTURAL EXPERIENCE
DIVERGENT-THINKING
SOCIAL-PSYCHOLOGY
self-efficacy
context
COMMUNICATION
performance
openness
摘要：
This paper advances a new theoretical model to understand the effect of culture on creativity in a global context. We theorize that creativity engagement and success depend on the cultural tightnessthe extent to which a country is characterized by strong social norms and low tolerance for deviant behaviorsof both an innovator's country and the audience's country, as well as the cultural distance between these two countries. Using field data from a global online crowdsourcing platform that organizes creative contests for consumer-product brands, supplemented by interviews with marketing experts, we found that individuals from tight cultures are less likely than counterparts from loose cultures to engage in and succeed at foreign creative tasks; this effect is intensified as the cultural distance between the innovator's and the audience's country increases. Additionally, tight cultures are less receptive to foreign creative ideas. But we also found that in certain circumstanceswhen members of a tight culture do creative work in their own or culturally close countriescultural tightness can actually promote creativity success. This finding implies that some degree of convergent thinking as engendered by tight cultures could be beneficial for creativity, challenging the dominant view in creativity research that divergent thinking is a prerequisite for creative performance.