A rhetorical theory of diffusion

• 成果类型: Review
• 署名作者: Green, SE Jr
• 署名单位: University of Southern California
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• 发表日期: 2004
• 页码: 653-669
• 关键词: total quality management; social-structure; INNOVATION; ORGANIZATIONS; legitimacy; strategies; industry; emotion; fashion; models

摘要

I use rhetorical theory to reconceptualize the diffusion of managerial practices. Specifically, I argue that the diffusion of a practice depends on the discursive justifications used to rationalize it. When such justifications are accepted and taken for granted, a practice reaches a state of institutionalization. Furthermore, I propose that changes in justifications and diffusion provide a basis for explaining institutionalization as both a process and a state. I then develop several propositions from this model.