Modularity: Implications for imitation, innovation, and sustained advantage

• 成果类型: Review
• 署名作者: Pil, Frits K.; Cohen, Susan K.
• 署名单位: Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh; Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• DOI: 10.5465/AMR.2006.22528166
• 发表日期: 2006
• 页码: 995-1011
• 关键词: ARCHITECTURAL INNOVATION; absorptive-capacity; PRODUCT PERFORMANCE; KNOWLEDGE; flexibility; systems; DESIGN; accumulation; capabilities; adoption

摘要

Modular design practices provide a lens on the link among product architecture, imitation, and the dynamic capabilities that sustain long-term performance. Looking at closed product systems, we propose that simplified links between design and performance outcomes in modular environments facilitate imitation. The same reduction in complexity drives development of dynamic capabilities. These take the form of more rapid and reliable search processes for incremental and radical innovations. The scope and timing of a firm's modular strategy influence the development of these capabilities, which are critical to sustainable modular performance advantages.