From Pabst to Pepsi: The Deinstitutionalization of Social Practices and the Creation of Entrepreneurial Opportunities

• 成果类型: Review
• 署名作者: Hiatt, Shon R.; Sine, Wesley D.; Tolbert, Pamela S.
• 署名单位: Cornell University; Cornell University
• 刊物名称: ADMINISTRATIVE SCIENCE QUARTERLY
• ISSN/ISSBN: 0001-8392
• DOI: 10.2189/asqu.2009.54.4.635
• 发表日期: 2009
• 页码: 635-667
• 关键词: institutional change; UNITED-STATES; organizational form; SYMBOLIC MANAGEMENT; MOVEMENT; TRANSFORMATION; CONSEQUENCES; Temperance; ENACTMENT; diffusion

摘要

In this paper, we examine the dual role that social movement organizations can play in altering organizational landscapes by undermining existing organizations and creating opportunities for the growth of new types of organizations. Empirically, we investigate the impact of a variety of tactics employed by the Woman's Christian Temperance Union (WCTU), the leading organizational representative of the American temperance movement, on two sets of organizations: breweries and soft drink producers. By delegitimating alcohol consumption, altering attitudes and beliefs about drinking, and promoting temperance legislation, the WCTU contributed to brewery failures. These social changes, in turn, created opportunities for entrepreneurs to found organizations producing new kinds of beverages by creating demand for alternative beverages, providing rationales for entrepreneurial action, and increasing the availability of necessary resources.(circle)