A consumer perspective on value creation

• 成果类型: Article
• 署名作者: Priem, Richard L.
• 署名单位: University of Wisconsin System; University of Wisconsin Milwaukee
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• DOI: 10.5465/AMR.2007.23464055
• 发表日期: 2007
• 页码: 219-235
• 关键词: RESOURCE-BASED VIEW; STRATEGIC MANAGEMENT; firm; ORGANIZATIONS; demand

摘要

I show how company strategies that focus on improving consumer benefits can create value by increasing consumer payments to an entire value system. This consumer benefit experienced viewpoint on value creation complements the value capture orientations of the firm positioning, transaction cost, and resource-based approaches. It helps to clarify often-blurred distinctions between value creation and value capture and offers an additional tool for addressing intractable issues in strategic management.