FROM DISTANCE TO FRICTION: SUBSTITUTING METAPHORS AND REDIRECTING INTERCULTURAL RESEARCH

• 成果类型: Review
• 署名作者: Shenkar, Oded; Luo, Yadong; Yeheskel, Orly
• 署名单位: University System of Ohio; Ohio State University; University of Miami; Reichman University
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• 发表日期: 2008
• 页码: 905-923
• 关键词: TRANSACTION-COST-ANALYSIS; ORGANIZATIONAL CULTURE; joint ventures; KNOWLEDGE; BUSINESS; entry; INTERNATIONALIZATION; PERSPECTIVE; management; PARADIGMS

摘要

The cultural distance metaphor dominates international management research. promoting a sterile, detached view where static antecedents in the form of artificially constructed differences serve as the dominant Ions through which culture is viewed and its impact assessed. We examine culture and its positivist treatment in the foreign direct investment literature using the theoretical and real-world lenses. Adopting a social constructionist approach. we propose cultural friction as a substitute metaphor centered on the actual encounter of cultural systems within a context of power relations and potential conflict between a multinational enterprise and its host country constituencies.