CONTEXTUAL FACTORS SURROUNDING REPUTATION DAMAGE WITH POTENTIAL IMPLICATIONS FOR REPUTATION REPAIR

• 成果类型: Review
• 署名作者: Rhee, Mooweon; Valdez, Michael E.
• 署名单位: University of Hawaii System
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• DOI: 10.5465/AMR.2009.35713324
• 发表日期: 2009
• 页码: 146-168
• 关键词: IMPRESSION MANAGEMENT; SOCIAL CONSTRUCTION; BRAND-NAME; product; MARKET; industry; QUALITY; performance; ORGANIZATIONS; determinants

摘要

We explore the contextual factors surrounding reputation damage and their potential implications for reputation repair. We propose a model that examines how (1) the multidimensional property of reputation. (2) organizational age, (3) the diversity of market segments served by the organization, and (4) third parties influence a firm's perceived capability to cope with a reputation-damaging event and the external visibility of the event, which, in turn, determine the difficulty of the firm's reputation-repairing activities.